The Lean & Strong Kick-Starter 14DC - Dean McMenamin

How Would You Like To Be a Leaner, Stronger, Prouder You in Just 6 Weeks From Now...

Without Restrictive Diets or Living in The Gym?


You would? Great, read on...  

"I was in a bit of a rut in terms of fitness. I'd see other guys my age doing all sorts of workouts I had no clue about and generally looking like they had a plan and knew what they were doing.

Despite trying to pick up a few tips in the gym, I saw no results whatsoever. I was feeling a bit shit physically and generally felt weak. I looked in the mirror one day and realised my body didn't reflect all the work I was doing."

This is what Sean said about how he was feeling when we first met.

And it wasn't like he hadn't tried enough to change this. 

In fact, he was a regular at the gym, even though he didn't feel confident to train in the free weights area, he used a lot of the weight machines. 

And, he did a lot of running and mountain biking, too. 

He also tried to eat as clean as he could for months on end, but he was still struggling with:

  • * Feeling anxious about taking his top off on family holidays. 
  • * Low energy and tiredness around the kids after long day working. 
  • * Worrying that he may struggle to keep up with his kids as they age. 
  • * Feeling guilty that his kids may never see him as someone who achieves his goals. 
  • * Wondering if he'll ever get the body he wanted, now that youth isn't on his side, and he's low on spare time. 

Maybe you know how that feels? 

Well, if you've found yourself in similar shoes, putting lots of effort into workouts and clean eating...

But never feeling truly happy and confident with your fitness and physique? 

Or if you've struggled to stay consistent with fitness, eating better, or both?

It's probably not your fault. 

Chances are, you've just been following bad advice.

Like strict food rules that don't work for your busy family life and workouts that you don't have the time for (or just blatantly don't work). 

In fact, it's very possible to get a lean, strong, defined body with just 2-3 simple workouts per week...

And without any weird diets, counting calories, or unsustainable strict food rules.

He Got in Amazing Shape With LESS Time in The Gym ...

When Sean finally decided to reach out to me for help, I actually had him do less workouts than he was doing before. 

And to his surprise, the nutritional habits I helped him create were really easy for him to follow and build into his busy family life. 

Here's how that worked out for him: 

I now look like one of the guys with a plan.

I kept putting off reaching out to Dean because I thought I was too busy to commit. I finally took the plunge and wish I'd done it sooner. The program has been a game changer. I spend less time in the gym than I did before, but now I look like one of the guys with a plan. I feel fitter and stronger than I ever have, the education around nutrition has seen my energy levels increase massively. Most importantly, it's all been small changes that are easy to sustain."


Sean Milne

44, Dad of two, business operations manager, Lancashire

And now he: 

  • * Takes his top off on holiday with CONFIDENCE. 
  • * Is one of the fittest dads at the gym. 
  • * Feels proud of the examples he sets for his family. 
  • * Leaves his mountain biking mates eating his dust. 
  • * And now the kids struggle to keep up with him.

Not bad for a 44 year old dad, right? 

And these kinds of results aren't exclusive to Sean, either. 

Here's a few more:  

I'm much more confident and happy person because of the way I feel about myself

I needed change in my life I was at that mid life stage of unfit getting a belly and beginning to not like what I saw in the mirror. I had never done anything like this before so didn't know what to expect. After chatting with. Dean has never in my time with him made anything unachievable its always broken down in to manageable pieces and before you know it a huge change has occurred in your daily lifestyle. I'm much more confident and happy person because of the way I feel about myself and my body. I would recommend him 100% he has a broad view of life and is very helpful in any way I have ever needed


Adam Hawking

47, 3 kids, plant hire business owner, Kent.

Honestly the best thing I have done for myself.

Ended up eating more and losing weight...simple exercise program to follow tailored to my level and access expert advice from Dean when i needed it. Dean is a pretty chilled guy and I found that while he set me targets he is understanding/realistic of things like special occasions and other blips...he just gets you back on track. I'm 78kg now and feeling stronger and fitter than I have in a long time. Honestly the best thing I have done for myself.


Gerry Whyte 

40, two kids, Ayrshire. 

I'm feeling so much better about myself.

Before I started Dean's online program I felt I was over weight and unfit, I do have an active job but still when I was home I was lethargic and did not like what I saw in the mirror. I'm always away from home, Monday to Friday in hotels all over England, I thought a program would be too difficult to keep up with as my job is so unpredictable, but it was so easy to follow, I wish I'd done it earlier. I'm feeling so much better about myself. 


James Blackshaw 

43, two kids, train engineer, Paisley. 

And today, I'd like to give you the opportunity to transform how you look, feel, and perform, in just the next 6 weeks.

Introducing: 

The Lean & Strong Kick-Starter


A 6 week nutrition and fitness coaching program designed for busy dads and men over 35, who want to lose fat, gain strength, and feel their best. 

It's a remote coaching program, so you can join from anywhere, no matter your current fitness level...

Whether you'll be training in a gym or at home with minimal equipment, I have the training plan for you. 

It's NOT for: 

  • * Body-builders or athletes trying to get to the next level.
  • * Anyone just trying to improve their running times.
  • * Or anyone who just wants to be slimmer and doesn't care about being fitter or stronger. 

It's specifically for men who value being physically fit, strong, and having a body that matches those values...

But have just struggled to stay consistent in the past with either fitness, eating better, or both. 

If that sounds like you?

I can help you make more progress in the next 6 weeks with this kick-starter than you can make in the next 6 months going at it alone. 

Here's What's Involved...

  • You're busy, I'll handle your workouts so you don't need to waste time studying everything about workout programming... Just open the app, enjoy the workout, get results, and save time to focus on family, work, and life.
  • No diets, strict food rules, or impossible-to-follow meal plans... I'll help you eat better and get in shape with simple habits you can practice anywhere (at home, restaurants, or on-the-go), at a sustainable pace.
  • Direct access to me via the app messenger, so your every question is answered and you never feel stuck... I'm literally just a message away.
  • Two opportunities per week to jump on zoom calls and get live coaching from me with anything you need help with.
  • You'll gain strength, lose belly fat, and feel great with just 3 simple workouts per week that'll take no longer than 45-60 mins each (considering the average man's screen time is 3hrs per day, this is a small time investment to look and feel your best).
  • Whether you want to train at home or the gym, whether you're a beginner or have some experience, I have a training plan for you. 
  • If you're training at home and have no equipment yet, all you'll need is a suspension trainer to get started, and there's a good one on Amazon for around £40.
  • Accountability: daily accountability inside the app, ticking off your workout or habit for the day so I know you've done it, pushing you to see the program through and get great results.
  • Weekly follow ups: I reach out to you every week to see how you're doing and if there's anything you need help with, keeping you further supported and accountable.
  • A tight-knit tribe of like-minded lads inside the FB group who will help keep you further motivated and accountable to stick with it and achieve amazing results.  

How Much? 


Here's the deal:

The regular Lean & Strong Kick-Starter Price is£147

But, as a member of the 14 day challenge, you get it for 35% off up until the end of the challenge.

So, it'll cost you just £98.

To look at this another way ...

That's just £2.33 per day.

Which is around the price of a standard cup of coffee. 

But the full price returns to £147 and the coupon code you have will no longer be valid after midnight on the last day of your challenge. 

And if that's not already enough to make it a no-brainer, there's also a money-back guarantee.

If you stick to just 80% of the program and don't get results in: 

>> Body fat reduction all over.

>> Measurably stronger on all your exercises.

>> More day-to-day energy.  And feeling way better about yourself, physically and mentally.

>> Then I'll refund your money.

How's that for fair?

Right, that's about it then.

Would you like one of the first 20 spots?

If so, use the code 14DC,
 click on the button below, sign up and I'll take it from there...

More DM Coaching Success Stories...

Pull out a few key words for a testimonial title

I’d been losing weight by myself - but I’d stalled and was a bit frustrated with the (lack of) results over the previous few months and was just going at it with no structure, system or accountability. Wind forward 18 months with Dean and the habits I have built have become second nature, and I’ve lost 17kgs, buy my clothes medium instead of XL and can do great looking reps on a bunch of exercises that were out of my reach before!


Mike Thorogood

40s, Oil industry/offshore, Dad of two, Aberdeen.

I'm stronger and getting some definition to show 

I’ve lost almost all unwanted fat. I’m stronger and getting some muscle definition to show. My cardio is good. Max weight lifts and rep numbers are gradually going up. I’m happier with myself. I was definitely feeling like shit before I started, and I was at my heaviest. It’s been perfect for me, with the ability to work together remotely and flexibly. I put my trust in Dean to guide my workouts and nutrition, and it always gets results when I do my side of the bargain. The first weeks of the program are very gentle, so no matter what your current fitness is like, there’s no reason to put it off. The sooner you start, the sooner you’ll get in shape.


Martin Macleod 

48, two kids, oil industry, Scottish/Brazil.

I feel so much better in myself.

I’ve lost body fat, shed most of the weight I wanted to get rid of, toned up, and if I say so myself, I look better in the mirror. But that’s just the physical side. I feel so much better in myself—more flexible, less achy in general, and I have more energy.  Deans system is detailed but not overwhelming, and it takes into account that there are ups and downs in life. He guides you through to make informed decisions to get to your goals


Chris Scofield 

48, Durham. 

Honestly the best thing I have done for myself.

Since working with Dean the chronic shoulder pain I had is completely gone thanks to his mix of strength and mobility training. My knees are massively improved partly that there is now 10kg less weight on them. I really enjoy the workout splits and the way the interactive weekly challenges keep the program fresh.There is also a great group of lads in Deans forum that act as an amazing motivational group & support network. I find I am now more confident within myself carrying myself better at home and at work. I get frequent compliments on my appearance from family & friends. 


James Tarrier 

40s, Oil Industry/Offshore, two kids, Scotland 

I'm now leaner than I've been since my 20s.

Dean sets me 3 workouts every week, taking all the guesswork out of what to do in the gym, and adding much needed structure. On top of that we've added a new habit every 2 weeks, and while none of them have been big changes, they've added up to a massive difference. I'm now leaner than I've been since my 20s. I feel healthier, stronger, and as a result happier and more confident in myself. It also feels good to be setting a better example to my children.


David Hills

42, two kids, IT, South England.

Use Code 14DC To Apply 35% Discount & Sign Up Below... 

Hi - I'm Dean.

A former Military Physical Trainer, dad of two teenagers (and three dogs) from Glasgow, Scotland.

Despite living a physically fit life, I wasn't always in good shape. I've been skinny and fat at the same time. Suffered depression, self doubt, and serious health problems. I lost the 'genetic lottery' and don't build muscle or get lean easily, and many common workout tend to beat up my joints and get me injured. 

After working with some of the best fitness and nutrition coaches I've transformed my own health, physique, and I've helped hundreds of other men get in the best shape of their lives in their 40s, 50s, and even 60s. 

I've poured the biggest bang-for-your buck habits and workouts into this 6 week program, in a way that's simple, at an achievable pace, to get you the best possible progress without dieting, feeling deprived, or even training more then 3 times per week.

Put all this into a structured, step-by-step plan, with me in your corner, giving you the support and accountability you deserve, and a committed tribe of guys on the same journey...

And you have a recipe for getting amazing results.


It's all delivered remotely, so you can join from anywhere.

If you're ready to finally become the leaner, stronger, 2.0 version of you, click the button below, sign up, and I'll see you on the other side. 

FAQ'S... 

 Q: I've did these app/online self-guided things before, and never stuck with it. I'm worried this might go the same way...

This isn't self guided. 

I work with you all the way through it, check in with you every week to see how you're doing, look over your program to make sure you're taking action, and I'm always a message away via the app messenger.

You also have two opportunities per week to jump on zoom calls with me and get live feedback, plus we have a community of supportive, like-minded lads inside the FB group.

This is what's missing from most online programs: support, connection, community and accountability. 


Q: What's the diet plan like?

A: Actually, there’s no diet at all.


I've designed this to help you eat better, get healthier, and get in shape without having to eat overhaul the way you eat or eat entirely different from your family. 


Just small daily practices - Micro Actions - to help you create better habits that stick, and get a body that looks like you take care of yourself. 


So it's not about being mega disciplined or fueled on guilt-like feelings whenever you slip up.


Q: How much time will I need to commit?  

A:  


>> 5-10 mins/day to check in with our app/program and stay accountable. 


>>  3 simple workouts per week that will take you 40-60 minutes each (depending on how focused you are). 


>> 10 mins every fortnight to submit progress measurements in the app.

Considering the average man gets 3-4 hours screen time per day, the weekly time investment I ask from you on this program is so small for the pay offs of having a leaner, stronger body, more confidence and setting a healthier example for your family. 


Q: What do I need to get started? 

A: Not much. 


I’ve got 3 workout options for you to choose from:


1 - Home workouts with bodyweight,  suspension trainer, pull-up bar and resistance bands.


2 - Home workouts with dumbbells,  bench, pull-up bar. 


3 - Gym or home gym with squat rack, barbell, dumbbells, suspension trainer etc.


(If you're training at home and don't have equipment yet, I’ll provide recommendations for all you need in your start-up guide when you sign up.

Q: What if I have questions or feel stuck with the program?

Just send me a message - you have direct access to me via the messenger in our app.


I truly value client results and believe support is a key ingredient to helping you achieve your goal (I’m not one of these ‘elitist celebrity fitness gurus’ who can’t be contacted.


I'll actually reach out to you every week to check in, see what you need, and keep you accountable.


I'll also swap or adjust any exercises in your program where you need me to.


Plus there’s a members-only Facebook group to discuss nutrition, workouts, and hold weekly challenges to keep you motivated.


When I say ‘I’m in your corner’, I mean it.

Q: What if I don't know how to do the exercises? 

A: Every workout has clear video demos so you'll know exactly how to execute with good form and make every exercise count. You can also submit videos of your form if you want personal feedback from me to accelerate your technique and results. 

Q: What if I like a few beers at weekend, can I still take part? 

A: You don't have to quit.

I don't believe deprivation helps anyone. Obviously, common sense must come into play here. Too much alcohol will hinder your results. And if you drink to the point of sabotaging progress, that's your responsibility. But this program isn't about deprivation. The goal is to help you get results whilst living a normal (but healthier) life. 

Q: How much is it? 

£147 - but currently it's on sale for £98 for the first 20 sign ups, since it's a new, improved version of my former 28 day Rebirth program. So be quick. 

 Q: What happens after the 6 weeks?

Many of the guys feel they've got what they need to continue on their own from there. 

And many other love the support, guidance, and accountability so much that they decide to stay on and work with me further. 

Either way is totally cool, so lets just see how you get on with the 6 weeks first and we can take it from there. 

Use Code 14DC To Apply 35% Discount & Sign Up Below...