How Would You Like To Be a Leaner, Stronger, Prouder You in Just 6 Weeks From Now?
(Even if You've Already Tried Everything and Failed)
You could do 150 HIIT classes this year and still not lose an inch of belly fat or look any different.
Here’s why...
As men hit their mid-30s, their body starts working against them. Every year, you lose 1-2% of muscle mass if you’re not actively doing the right kind of training.
And less muscle doesn’t just mean less strength—it means a slower metabolism, making it harder to burn off fat no matter how much cardio you do.
On top of that, most men try to ‘out-exercise’ a poor diet.
But the reality is, without the right nutrition, your body isn’t getting the fuel it needs to burn fat, build muscle, and keep your energy levels high.
Which means you'll never look a 'fit guy' no matter how much exercise you do.
Luckily, you've found this page and I have the perfect solution.
Let me introduce you to the...
Lean & Strong Kick-Starter
The Army Trainer Designed Transformation Program For Busy Men Aged 30+
A 6 week coaching program that helps busy men over 30 lose fat, gain strength, and reclaim the energy of their youth - without radical diet plans or working out every day.
Here's What's Involved...
Meet Your Coach...
I'm Dean.
I’m a former British Army Physical Trainer, certified Strength Coach, Level 3 Personal Trainer, and Precision Nutrition Level 1 Coach.
But more importantly, I’m a down-to-earth guy—a dad of two teenagers (and three dogs) from Glasgow, Scotland, who’s had his share of struggles.
Even with my fitness background, I wasn’t always in great shape. I’ve been skinny and fat at the same time (yes, that's a thing), battled depression after leaving the military, faced self-doubt, and dealt with serious health conditions and injuries.
I didn’t win the “genetic lottery”—building muscle and getting lean has never come easy for me. Most conventional workouts left me injured or beat up, and I know how overwhelming it can feel when you're working hard for below average results.
After learning from some of the world’s best fitness, health and nutrition coaches, I’ve transformed my own health, physique, and watched my teenage son follow my examples.
That’s why I’m so passionate about helping normal every-day men achieve their best shape ever—without the frustration, guesswork, or endless hours in the gym...
Because helping you get in the best shape of your life has a ripple effect on the people who look to you for leadership.
Since leaving the Army in 2014, I’ve helped hundreds of normal guys, just like you, transform get in the best shape of their lives.
And you get the most important workout, nutrition, and mindset principles in this coaching program to help you avoid all the common mistakes, get results, and set you on a path of becoming the best possible version of yourself.
No extreme diets. No deprivation. No training more than 3 times a week.
It’s all delivered remotely via my coaching app, so you can join from anywhere in the world.
If you’re ready to become a leaner, stronger, upgraded version of yourself, I can help you get there.
Don't Just Take My Word For It...
I now look like one of the guys with a plan.
I kept putting off reaching out to Dean because I thought I was too busy to commit. I finally took the plunge and wish I'd done it sooner. The program has been a game changer. I spend less time in the gym than I did before, but now I look like one of the guys with a plan. I feel fitter and stronger than I ever have, the education around nutrition has seen my energy levels increase massively. Most importantly, it's all been small changes that are easy to sustain."
Sean Milne
44, Dad of two, business operations manager, Lancashire
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I'm much more confident and happy person because of the way I feel about myself
I needed change in my life I was at that mid life stage of unfit getting a belly and beginning to not like what I saw in the mirror. I had never done anything like this before so didn't know what to expect. Dean has never in my time with him made anything unachievable its always broken down in to manageable pieces and before you know it a huge change has occurred in your daily lifestyle. I'm much more confident and happy person because of the way I feel about myself and my body. I would recommend him 100% he has a broad view of life and is very helpful in any way I have ever needed
Adam Hawking
47, 3 kids, plant hire business owner, Kent.
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Honestly the best thing I have done for myself.
Ended up eating more and losing weight...simple exercise program to follow tailored to my level and access expert advice from Dean when I needed it. Dean is a pretty chilled guy and I found that while he set me targets he is understanding/realistic of things like special occasions and other blips...he just gets you back on track. I'm 78kg now and feeling stronger and fitter than I have in a long time. Honestly the best thing I have done for myself.
Gerry Whyte
40, two kids, Ayrshire.
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I signed up for Dean‘s Lean and Strong Kickstarter program in December even though I wasn’t sure if it was the right time just before Christmas. It absolutely was the right time, instead of going into January feeling fat and lethargic, I’ve started the New Year stronger and more energised than I could’ve hoped for. The program is really flexible and the habit building approach makes it easy to fit into a busy life. If I can make this much progress in six weeks I’m excited to see where I will be in six months.
Johnny Lawler
I feel better, have lost weight progressively, and have changed my habits in a way that actually sticks. I’m enjoying food again without overthinking it, and the small, steady changes have made a real difference. No pressure, just support, and it works.
Kieran Danby
Dean's training course is easy to access for anyone no matter your previous fitness experience. The habits he encourages you to build into your daily routines are achievable unlike some other fitness regimes out there. If highly recommend this programme.
DAVE ROBERTS
I'm feeling so much better about myself.
Before I started Dean's online program I was over weight and unfit, I do have an active job but still when I was home I was lethargic and did not like what I saw in the mirror. I'm always away from home, Monday to Friday in hotels all over England, I thought a program would be too difficult to keep up with as my job is so unpredictable, but it was so easy to follow, I wish I'd done it earlier. I'm feeling so much better about myself.
James Blackshaw
43, two kids, train engineer, Paisley.
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I Buy My Clothes Medium Instead of XL
I’d been losing weight by myself - but I’d stalled and was a bit frustrated with the (lack of) results over the previous few months and was just going at it with no structure, system or accountability. Wind forward 18 months with Dean and the habits I have built have become second nature, and I’ve lost 17kgs, buy my clothes medium instead of XL and can do great looking reps on a bunch of exercises that were out of my reach before!
Mike Thorogood
40s, Oil industry/offshore, Dad of two, Aberdeen.
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How Much?
The Lean & Strong Kickstarter is just £147 for the whole 6 weeks.
That’s only £24.50 per week.
To put it into perspective, that’s less than:
- * A few takeaway meals or daily coffees during the week.
- * A weekend on beers.
- * The snacks and energy drinks that aren’t helping you hit your goals anyway.
Now, compare this to the cost of hiring a good personal trainer:
£480–£600 per month for 3 sessions a week, at £40–50 per session.
And that doesn’t even include the ongoing support, accountability, or nutrition coaching outside of the sessions.
Unlike many other online programs that hide their price until you’re pressured into a 'sales call', I’m completely upfront because I believe in the incredible value you’ll be getting here.
In fact, many of my clients have told me they’ve paid double this amount for other programs—only to get far less support and disappointing results.
How's This Different?
So many fat-loss programs and personal trainers rely on outdated (and unnecessary) methods such as:
- * Strict calorie counting or restrictive diets that just don’t work for busy guys with kids.
- * Strict food rules that lead to you feeling like a failure when you inevitably slip up.
- * Brutal HIIT or 'muscle confusion' workouts that burn lots of calories but don't promote muscle growth or even 'protect muscle' whilst you lose weight.
That’s not how we do things here.
Here’s what you’ll get instead:
- * Sustainable, science-backed habits that fit into YOUR lifestyle, rather than taking over it.
- * A smarter, more effective way to eat—even if you’re juggling work, family, and life.
- * Proven strategies I’ve developed from coaching hundreds of busy men over the past 10 years.
- * The support you deserve: Dean in your corner, guiding you through the process, holding you accountable, being available for you when you need help.
"A Down to Earth Coach I Could Easily Relate To"
I tried various on-line/self managed training plans/phone apps which worked in the short term but fizzled out, so I had some preconception this programme might go the same way. The element missing from the other training plans, was the personal element provided by Dean. A down to earth coach (not a glitzy celebrity), with real life experience of what its like to live, work and raise a family that I found I could easily relate to"
Gareth Smyth
40s, dad of two from Ireland, living in Scotland
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This Isn’t Just Another Program—It’s an Investment in the Rest of Your Life
Imagine Waking Up Every Day Feeling Proud AF When You Look in The Mirror.
This isn’t just about workouts and healthier meals. It’s about transforming your life. Here’s what you’re really investing in:
- * Unlimited energy to crush it at work, be a superhero dad for your family, and still have gas in the tank for yourself.
- * The confidence to proudly take your top off on holiday—without hesitation.
- * Becoming the fit dad who leads by example, keeps up with the kids, and inspires them to live healthy, active lives.
- * Years of active living with your family later in life—when most other guys will be struggling to walk a few miles.
- * Better sex because you'll look (and feel) attractive to your partner.
- * A lasting legacy that you’ll pass down to your kids (and their kids). The habits and example you set now will ripple through generations.
It's more than just fat loss or fitness. This is about reclaiming control, confidence, quality of life and pride—not just for now, but for life.
No-Risk Money Back Guarantee
To make this an absolute no-brainer, I’m backing the Lean & Strong Kickstarter with a money-back guarantee.
If you follow 80% of the program and don’t see measurable progress in fat loss, strength gains,..
Or even if you decide you didn't enjoy the program at all...
Just let me know and I’ll refund your money.
That means, in the unlikely event you don’t get stronger, leaner, and better equipped with new tools and habits, you’ll still:
- * Keep all the nutrition guides.
- * Benefit from the workout coaching.
- * And walk away in a better position to achieve your goals.
And it won’t have cost you a penny.
Fair deal?
Honestly, though, this is highly unlikely.
Most guys finish the program in better shape, and feel it’s worth far more than their investment.
So, if you’re ready to finally feel proud of the guy in the mirror and become a stronger, healthier role model, click the button below, sign up, and let’s get started!
Here's a Recap of Everything You Get When You Sign Up...
All for just £147 (£24.50 per week).
More Client Success Stories...
I feel so much better in myself.
I’ve lost body fat, shed most of the weight I wanted to get rid of, toned up, and if I say so myself, I look better in the mirror. But that’s just the physical side. I feel so much better in myself—more flexible, less achy in general, and I have more energy. Deans system is detailed but not overwhelming, and it takes into account that there are ups and downs in life. He guides you through to make informed decisions to get to your goals
Chris Scofield
48, Durham.
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Honestly the best thing I have done for myself.
Since working with Dean the chronic shoulder pain I had is completely gone thanks to his mix of strength and mobility training. My knees are massively improved partly that there is now 10kg less weight on them. I really enjoy the workout splits and the way the interactive weekly challenges keep the program fresh.There is also a great group of lads in Deans forum that act as an amazing motivational group & support network. I find I am now more confident within myself carrying myself better at home and at work. I get frequent compliments on my appearance from family & friends.
James Tarrier
40s, Oil Industry/Offshore, two kids, Scotland
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I'm now leaner than I've been since my 20s.
Dean sets me 3 workouts every week, taking all the guesswork out of what to do in the gym, and adding much needed structure. On top of that we've added a new habit every 2 weeks, and while none of them have been big changes, they've added up to a massive difference. I'm now leaner than I've been since my 20s. I feel healthier, stronger, and as a result happier and more confident in myself. It also feels good to be setting a better example to my children.
David Hills
42, two kids, IT, South England.
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Deans client, Duncan Gillies and his son, Owen, from Oban, Scotland - hiking in the Altas mountains in Morocco. Since Duncan's own transformation he's been taking on adventures around Scotland and the world. Making the most of his fit body. Owen often joins him for father-and-son workouts in their garage gym, and adventures around the world.
Frequently Asked Questions...
Q: I've done fitness apps and self-guided stuff before, and it just fizzled out. How is this different?
This isn’t self-guided.
I’ll personally guide you every step of the way. I’ll check in with you weekly to track your progress, and you’ll have direct access to me through the app messenger for any questions or support.
You’ll also get two opportunities per week to join live Zoom calls with me and the other guys, where you can ask questions and connect with the group.
Plus, you’ll be part of a supportive, like-minded community inside our members-only Facebook group.
This combination of support, connection, community, and accountability is what most programs are missing—and it’s why you'll get such great results.
Q: What’s the diet plan like?
Actually, there’s no “diet” at all.
This program is designed to help you eat better, get healthier, and get in shape without overhauling the way you or your family eats.
It’s all about small daily practices—Micro Actions—that build better habits and help you create a body that looks like you take care of yourself.
No extreme discipline. No guilt trips if you slip up. Just a sustainable way to eat and live better.
Q: How much time will I need to commit?
Just 5–10 minutes per day to check in with the app and stay accountable.
The workouts are simple: 3 sessions per week, 40–60 minutes each, depending on how focused you are.
Considering the average man spends 3–4 hours a day on screens, this small weekly time investment will pay off in the form of a leaner, stronger body, more confidence, and setting a healthier example for your family.
Q: What do I need to get started?
Not much! You can start with either:
- Full gym access.
- A home/garage gym (free weights, weight bench, etc.).
- Bodyweight, suspension trainers, or resistance bands.
- A combination of these—just let me know what you have, and we’ll collaborate on a plan.
(Side note: 2–3kg dumbbells won’t cut it for a grown man!)
Q: What if I have questions or feel stuck?
You’ll have direct access to me through the app messenger, so you can reach out anytime.
I’ll check in weekly to keep you accountable, adjust your workouts as needed, and make sure you’re always on track.
You’ll also be part of a private Facebook group where we discuss workouts, nutrition, and hold weekly challenges to keep you motivated.
When I say, “I’m in your corner,” I mean it.
Q: What if I don’t know how to do the exercises?
Every workout includes clear video demos so you’ll know exactly how to perform each move with proper form.
If you want personal feedback, you can submit videos of your form, and I’ll provide tailored advice to help you improve and accelerate your results.
Q: Can I still take part if I enjoy a few beers on the weekend?
Absolutely.
This program isn’t about deprivation. You don’t have to quit the things you enjoy—this is about creating balance.
That said, common sense is key: too much alcohol will hinder your progress, and it’s up to you to decide where your priorities lie.
The goal is to help you get results while living a normal, but healthier life.
Q: How much is it?
The program is just £147 for 6 weeks.
Q: What happens after the 6 weeks?
Many guys feel confident continuing on their own after completing the program.
Others love the support, guidance, and accountability so much that they choose to keep working with me.
Either way is totally fine! Let’s focus on getting great results in the first 6 weeks, and we’ll take it from there.