Work with me - Dean MC Menamin

Attention: Unfit UK Dads

Who Else Wants To Lose Belly Fat, Gain More Energy, Get Fit & Strong in 28 Days?

If you're a busy working dad who wants better energy to do more with the kids, to lose belly fat and start feeling great about the body you see in the mirror without dieting or exercise taking over your life, you're in the right place.


Rebirth is a 28-day challenge for busy working dads who want to lose belly fat, get healthier, fitter and stronger.

It's a remote coaching program, so you can join from anywhere in the world!

But first, a warning: This isn't for everyone.

I believe in first impressions, and chances are you and I have never met, so I won't insult your intelligence and say this works for everyone.

It CAN work for everyone. But it doesn't. Not everyone does the work. Some people sign up and don't do anything at all. 

I've no idea if you're willing to make changes  or work hard. So before we get into the details, here's a disclaimer...

If you're not willing to commit 2-3 hours per week into achieving your goal - this isn't for you.

If you're not ready or willing to change some old habits for some new, better ones - this isn't for you.

If you're not ready make permanent changes and actually get fit for real - this isn't for you.

But if you're still reading this and aren't put off, I'm willing to bet you're an action taker who will do extremely well on this program. In which case, I'd love to work with you.

"One day I stepped out the shower, caught a glimpse of myself in the mirror and just thought wow, look at that. You can really see the changes." - James Blackshaw

Here's A 30,000ft View Of What's Involved:

  • Step-by-step nutrition coaching: Each week you'll have one simple new eating habit to practice, like more protein, fruit n' veg etc to boost your health and transform your energy.
  • We work on one simple thing at a time, so you can sustain your new eating habits (and keep your results) whilst dealing with work, kids, and everything else life throws at you.
  • Bonus recipe book with 30 different healthy, delicious breakfasts, lunches and dinners (90 total recipes) to choose from - So whoever does the cooking at home has plenty of ammo to make healthier eating exciting for the whole family.
  • Hand-sized portions guide: How to get your protein, fats, carbs and veggies portions right to lose belly fat and get a lean, strong body.
  • Live zoom calls Every Sunday evening: I’ll be coaching you on a given topic of goal-setting, nutrition, exercise, lifestyle, with a weekly challenge to bring out the best in you - don't worry if you can't make the calls live, you'll get the recordings the following day, so you follow up in your own time.
  • Up to 3 x strength-building workouts per week to make you strong and tone your body - Access your workouts inside our app, with video demos for every exercise, and do them whenever best suits you.
  • In week one you'll learn how to get your exercise form perfect so you actually get results from basic exercises and avoid injuries later.
  • Don't worry if you can't make time for all 3 workouts each week, if you can make time for 2, that's awesome. We're about progress and consistency over perfection.
  • A community of support from like-minded men who’ll push you to higher standards to always do your best.
  • Physical test-days at both ends of the program - we assess your press ups, squats, plank etc so you can actually train towards something, improve on them and see the physical progress you're making when you beat your previous best at the end of the 28 days.

Why I Help Dads

I trained soldiers for 2 years as an Army Physical Training Instructor before leaving to begin a career as a personal trainer.  

Being a Dad of 2 (or 4 if we count my dogs) and a business owner, I realised how tough it is to make time for yourself to eat better, exercise and achieve your personal goals. I noticed this was a common struggle amongst a lot of other Dads, too. 

Unfortunately most nutrition and fitness programs today aren't practical for men like us. They promote fast changes, take over your life and make things difficult for you.

I believe getting healthier and fitter should enhance your life, not make it harder.

I've dedicated my work to helping Dads get healthier, stronger and be a healthier role-model for their families. 

I'm Dean McMenamin 

ARMY VETERAN, FATHER TO 2 CHILDREN, 2 DOGS, LOVER OF ICE-CREAM AND BODY TRANSFORMATION COACH FOR DADS.

"Never been in this kind of shape in my life. Been on holidays with my top off and noticed lassies checking me out. I feel better in general I am sleeping better and feeling leaner as time goes by. The best thing I have done this year was sign up and meet Dean." 

Jamie Woods. Dad of 2, vehicle mechanic from Paisley. 

"I'm generally slim built, but over the years, the "middle age spread" caught up with me & for the past 8 or 9 years I'd been trying unsuccessfully to get back in trim. 8 months on, I've lost 3.5 stone, gaining shape & feeling terrific in my appearance. Had to buy a new wardrobe along the way, but damn, I look great in that new clobber 😀 

- Stewart Douglas, Dad of 2, Engineer From Glasgow

"I had 3 months until my honeymoon to Jamaica and I didn't feel good about going, but Dean helped me make simple changes with my eating and by time we went on honeymoon I was feeling great. It's the first time I've ever walked along a beach shirtless ." 

- Marc Reid, Dad of 2, Vehicle Mechanic from Paisley. 

"My energy levels are up, my stress levels are down and I'm feeling pretty awesome"

I am stronger than I have ever been. Clothes sit better on me and my confidence has been massively improved. And it all feels permanent. The day to day stuff is just that, doesn’t feel different anymore, just feels totally normal. I'm no longer ‘fat me’, I'm just me. A very different me from 10 months ago, and it feels good. Dean has helped me get in much better physical shape, but more importantly for me its really improved my mental health. My energy levels are up, my stress levels are down and I'm feeling pretty awesome most days. And I know that things will just get better.

KENNY SHARP  //  Off Shore Worker, Dad of 1 from Aberdeen. 

"More confident in my appearance and I have more energy to enjoy spending time with my wife and kids."

The element missing from the other training plans, was the personal element provided by Dean. A down to earth coach (not a glitzy celebrity), with real life experience of what its like to live, work and raise a family in Scotland that I found I could easily relate to. I now look and feel better... clothes that have not fitted me for months/years now do, I feel more confident in my appearance and I have more energy to enjoy spending time with my wife and kids.For anyone considering taking the plunge with Dean, I’d highly recommend it. It does require commitment on your part, but the regular check-ins with Dean and the interaction with others on the programme help keep you on track when it’s easy to throw the towel in.

GARETH SMYTH  //  Business & Finance, Dad of 2, from Ireland.

"A better person, better husband, most important of all a better father"

Where to start, I’ve changed so much in the last 5 months, eat so much healthier now, lost lots of weight, gained lots of muscle, gained lots of confidence because of this, so overall a better person, a better husband, most important of all a better father .Life is a lot better, I know it’s only been 5 months and there is months in front of me, so I’m looking forward to achieving lots more - if I can achieve what I have in 5 months then I’m super buzzed to see what I’ll b like in a year. Can’t thank the man enough for his support and confidence in me to get me to where I am today".

MARK KERR  //  Group Financial Officer, Dad of 4 from Glenrothes, Fife. 

"The longest I have EVER managed to maintain an exercise streak. "

 Lost a chunk off the belly, built the leanest/strongest back, legs and arms I've ever owned and the strongest core I've had in almost 20 years. More importantly to me I've developed some serious healthy eating habits and kept up a regular exercise routine for 10 months now, the longest I have EVER managed to maintain an exercise streak. The effect on the family has been great too...kids are trying new foods and joining dad for workouts in the garage! I've taken up hiking, enjoying multiple hikes and trails (including a 26 mile in one day charity hike), completed 3 Munros and just returned from that 2 week epic snow boarding trip in Japan that started it all! I seriously wish I had done it 10 years ago. Dean, can't thank you enough mate. Cheers for everything.

ANDY MCADAM  //  Electrician, Dad of 2 from Harthill. 

"No more tired & grumpy Dad"

Quite quickly a Big win for me early on was my energy levels were through the roof… Happy Days (No more tired and grumpy Dad). Then the weight started to shift also which was fantastic. So just lately I had a big day on the bike down in the Borders (over 4000ft of climbs) and I was climbing they hills like I had an E- bike. Fitness has never been so good. I still have a way to go but cannot thank Dean enough to be honest always there if I have any questions always in contact.

CHRIS MCKELLICAN //  Small Engineering Business Owner, Dad of 4 from Dundee. 


Want to find out more?


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Frequently Asked Questions:

Do I need to travel?

What's the diet plan like?

What exercise equipment do I need? 

Can I have gym-based workouts?

How many workouts do I need to do each week?

Life often gets in the way, I worry I won't always be 100% committed.

What if I don't know how to do the exercises?

Do I need to give up the booze?

How long do I need to sign up for?

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