Recapture The Energy of Your Youth.
Be Ready For Anything.
Be The Fittest Dad at The Beach.
(Without Becoming a Gym Poser)
How would you like to join a community of like-minded men who are rebelling against the dad-bod, being strong healthy role models, and getting in better shape in their 40s (and beyond) than they were in their 20s?
I'm Dean, I'll introduce myself properly in a little while, but first...
Imagine how you would feel if you didn't have to worry about what others think of your body when you take the kids swimming...
... Or hit the beaches on holiday.
What if you felt proud of your reflection every time you look in the mirror...
... And knew for sure that as a dad, you're modelling the healthiest examples.
Maybe you've noticed the guys who look like a man with a plan...
... The ones at the pool-side on holiday who clearly look after themselves.
... Those in the gym who look like they know what they're doing...
... And the guys who seem to defy age, who, in their 40s (and beyond) are still setting the pace on group runs, hikes, cycles, or playing team sports with boys half their age.
What if you were that guy...
How would life be different?
How would you feel about yourself and what kind of impact would it have on your closest family?
What clothes would you wear?
What activities would you do?
Who would you do it with?
Maybe it’s a nice thought experiment, or, maybe you feel defeated because it seems out of reach?
Like a distant dream you can’t quite conceive as real.
But, what if I told you that you didn’t have to just imagine it?
What if I told you that all those things (and more) are realistic for you? And, are actually much closer than you think…
You see, I speak to men every week who tell me the same things:
- They worry they'll never get the body they want, because they're low on time and aren't getting younger.
- They feel physically weak and don't like what's looking back in the mirror.
- They're fed up keeping their body covered up in summer because they don't feel good about themselves.
- They're frustrated because their body doesn't represent the hard work they're putting in.
- And many worry they're not physically attractive anymore to their good lady.
But actually...
I see normal, every day men in their 30s, 40s, and 50s completely transform their fitness and physiques all the time...
... Without strict diets, calorie counting, or even working out more than 3 times a week.
Take my friend Sean for example ...




I can’t tell you how proud I am that they’ve entrusted me with their hard earned, and are now reaping the rewards.
Will you be next?
Say Good-Bye To Brutal HIIT and Circuit Workouts, And No More Strict Food Rules
You may have heard people say you need to be sweating buckets or panting and beathing out your arse to burn fat.
And of course any form of exercise is great for you.
But if you want a defined physique, and you're low on time then you have to avoid wasting precious time and effort on exercise that purely burns calories and feels like a hard workout.
See, having muscle definition is a combination of 2 things:
1 - Having good muscle development.
2 - Losing enough flab to actually see your muscle.
The 'losing' part mostly comes down to your diet and nutrition, more on that in a minute.
And, when you lose bodyweight, your body loses the weight from both fat AND muscle mass.
(Not great if you don't already have much muscle development).
So unless you do the things that build muscle (proper progressive strength training) then you just end up looking 'skinny-fat' and ill.
And that might be fine if all you're interested is losing weight and looking slimmer in your clothes.
If so, this wouldn't be the program for you.
This is for men who not only want to lose the dad bod, but also get a stronger, defined physique you can be truly proud of...
... In a way that's both sustainable and achievable for the average dad.
And look, I'm not saying my way is the only way to achieve your goal.
There's hundreds of other options you could go with.
But what you do get working with me (besides a PROVEN system for getting men over 35 in shape) is actual support, guidance, and accountability from your coach (me) on a weekly basis.
Making sure that you do what you say you will, and actually become the best version of you.
And since you've read this far, hopefully you can see that this is the best option for you right now.
Gareth Smyth, Husband, Dad of 2 From Ireland, Living in Scotland
"I tried various on-line/self managed training plans/phone apps which worked in the short term but fizzled out, so I had some preconception this programme might go the same way. The element missing from the other training plans, was the personal element provided by Dean. A down to earth coach (not a glitzy celebrity), with real life experience of what its like to live, work and raise a family that I found I could easily relate to."
It's Risk Free!
I've heard stories from clients about popular programs and 'online trainers' they've worked with before who, after signing up and receiving their initial plan, rarely heard from the trainer until it came time to sign them back up for another plan.
They felt unsupported. Like just another number in the trainers business. They regretted their decision to work with them.
Because they didn't get results, and didn't get the help they thought the were paying for.
Which is frankly disgusting.
I would never leave a client unsupported or unequipped with the right knowledge or skills to achieve their goal.
I know that coaching, support, and community are the special ingredients to transformation.
And I know that by joining me in my inner circle, your chances of getting in amazing shape are incredibly high.
So I want to make this a no-brainer, easy decision for you to sign up.
If at any point in your first month you don't like the process and want to part ways, just let me know and I'll refund your money.
Seriously, I don't want paid unless I can help you get results AND you actually enjoy working with me.
Plus ...
If you commit to 80% of the program, and don't feel healthier and physically stronger whilst dropping belly fat within just 3 months, then again, I'll refund you every penny.
AND I'll continue coaching you for FREE at that point, until you do see those results.
How's that for fair?
Who is Dean McMenamin?
You might be wondering why you should listen to anything I have to say.
Which would be completely fair.
So let me start by saying this: I honestly never expected to be have helped so many men get in shape.
In fact, for lots of my adult life, I hated my body.
I was in the Army for 11 years.
So I was fit, but didn't look it, and certainly wasn't healthy.
In 2012, I was medically downgraded for hearing damage, which meant I couldn't do 'normal soldiering' anymore, so I trained to become an Army Physical Trainer.
Which was cool, because new doors opened.
But no matter how much fitness I did my shape didn't change much.
I trained 6+ hours per week - weights, calisthenics, HIIT, running - did it all.
Yet I was skinny and fat at the same time
Still felt embarrassed when I took the kids swimming.
And hated seeing pictures of myself on social media.
I tried lots of diet stuff - Calorie counting, Paleo Diet, Whole 30, Low Carbs, Carb Cycling - but struggled to stick to anything, so any fat lost, I put back on in double quick time.
So I decided to find out what really works, and cut through all the overwhelming BS by studying as a certified Precision Nutrition coach, and realised all the restrictive stuff I did in the past was completely unnecessary.
I found a simpler way to get in shape and create better habits for life...
I lost the love handles, gained new muscle, had more energy, and loved what I saw in the mirror every day.
Case in point:
All whilst slashing my weekly workout time from 6+ hours down to 3 hours per week, and eating MORE foods I actually enjoyed.
Which gave me more time back for family, business, and whatever else I wanted to do.
Not bad, right?
I'd left the Army and was already training clients, so I started helping clients with their nutrition the same way that was working so well for me, and many of them got better results, too.
Around 2018 a lot of men were reaching out to me for advice through social media.
Guys with equally busy lives, who still wanted to get in shape, but lived too far away to come and work with me.
So, I coached some of these guys remotely, who turned out to be some of my most inspiring clients to work with.
You may have saw many of their results from following my stuff.
Before long I was helping guys from all over the UK and Ireland.
And in this process my online nutrition and training program was born - Helping busy dads from all overt the UK and Ireland get in the shape of their lives.
Are you ready to join us?
How Does It Work?
Once you sign up, here's the 5 steps we'll use to get you stronger, leaner, and feeling better than ever before...
Step 1: Your 1-1 Kick-Starter Call With Dean
- * We'll have a call to get you on-boarded and clear on your next steps.
- * I'll match you with a training plan that suits you best, based on your fitness level and available equipment.
- * We'll identify some quick wins to get you seeing some early fast results.
- * And answer any early questions you have about the process.
Step 2: Get stronger and leaner with workouts you can fit into your life...
- * You'll gain strength, lose fat, and achieve new personal bests on 3 simple (but brutally effective) full body workouts per week.
- * Whether you train at home or in a gym, have some experience or a complete beginner, I've got a plan to meet your level and get you in your best shape ever.
- * You're human, I don't expect perfection or everything to go smoothly - some weeks you'll hit all your workouts and some you won't, that's life and that's OK. We're all about consistency over perfection.
- * You can access your workout inside my coaching app, and do them whenever works best for you and your schedule.
- * Each workout has video demos so you know exactly how to perform your exercises.
- * Submit form videos to me for personal pointers on mastering your exercise techniques.
Step 3: Lose Fat & Transform For Life By Creating Healthier Habits...
- * Ditch the strict food rules, hard diets and 30 day culture changes.
- * I'll help you lose fat, gain muscle, and tone up by creating better habits 1 at a time, so you consistent with changes whilst managing kids, work, and everything else.
Step 4: The Support & Accountability You Deserve...
- * Access to me via direct messenger inside my coaching app to answer any questions and help with any struggles you have.
- * Send me exercise form videos to get personal feedback to master your technique and get strong without injury.
- * Access to 2 x weekly group coaching calls to get extra help and learn from the other lads questions (these are not mandatory, and if you can't make them you can submit questions beforehand and catch the recordings later).
Step 5: Join The Community
- * A tight-night community of like-minded lads on the same journey to keep you motivated and supported.
- * Weekly group challenges and ideas shared around training, nutrition, healthy meal prep and also shared struggles, so you have others to relate to and lean on for support.
How Much?
It’s difficult to put a value on how much this coaching program would truly cost.
I suppose what I could do would be to put a price against all of the different elements, and then work from there.
But honestly?
We’d be closing in on mid 3 figures or more per month.
And that is NOT what I want to do here.
You see, having experienced the confidence, energy, and sense of achievement that comes with getting in great shape, and watching my sone follow in my footsteps by eating healthier, joining a gym, and taking up mountain hiking at 15 years old...
I really want to share what I’ve achieved with as many men as possible, because not only will I impact you by helping you get the body and confidence you want...
I'll also have greater impact as you become a healthier, fitter role model for your family and people close to you.
And I know that a price tag in the mid 3 figures is going to make that inaccessible to lots of the guys I want to help.
I think I could happily charge £350 a month for it and it will still be a bargain.
But, I also want to make this as accessible as possible.
So why don’t we call it £98/month?
Another way to look at this is, how much it would cost you to hire a good personal trainer?
You're talking at least £40-£50 for 1 session. That doesn't include nutrition coaching.
Hiring a good trainer to help you with both fitness and nutrition can cost you anywhere from £400-£700+ per month.
And, with inconvenience of having to fit into a personal trainers availability schedule, it's both expensive plus harder to make work for you.
By joining my Inner Circle today, you literally get a coach in your pocket...
You can build the workouts and habits into life however works best for you...
So you'll save time, stress, and at least hundreds of £££ over the cost of hiring a personal trainer...
And Don't Forget My No-Brainer Guarantee...
If at any point in your first month you decide this isn't for you, just let me know and I'll refund your money.
Seriously, I don't want paid unless I can help you get results AND you actually enjoy working with me.
Plus ...
If you commit to 80% of the program, but don't feel healthier and physically stronger whilst dropping belly fat within just 3 months, then again, I'll refund you every penny.
AND I'll continue coaching you for FREE at that point, until you do see those results.
Can't get fairer than that, can you?
Click below, sign up and I'll see you on the other side....
John, multiple business owner from Scotland.
This is only a few of the men I've helped. Are you ready to start your journey to having the body you've always wanted?
Click the orange button below, sign up, and I'll see you on the other side...
FAQ's
If you’re anything like me, you get to this part of the page and you’ve got a few questions.
So I’ve created this handy little FAQ to deal with the most common ones, but, if yours isn’t there, feel free to drop me an email at dean@deanmcmenamin.co.uk and I’ll do my best to help