Give Me Just 3 Hours a Week, and I'll Help You Build a Body That's Lean, Strong and Ready For Anything...
Fight back against the dad-bod, and have the kind of physique most 20-year olds would kill for, while making your kids (and yourself) proud.
❌ FACT 1: Men lose 3-8% of their muscle mass every decade, the minute after they hit 30, meaning they get weaker and softer by the day.
❌ FACT 2: Reduced muscle mass leads to lower testosterone levels: That means you have less drive, less “oomph,” your sex drive drops, and losing fat is twice as hard.
❌ FACT 3: Excess belly fat, or even being over 20% body fat increases your risks of metabolic disease, tanks your energy levels, and shortens your life-span.
❌ FACT 4: Most men simply sit back and accept this decline, saying “That’s just how it goes after 30 or 40”, or “But my partner says she prefers a Dadbod!”
But the uncomfortable truth is, the "dadbod" isn't just about looks—it's a warning sign.
Men with less muscle are 230% more likely to get injured. Not great when you're still expected to hang those shelves and kick a football around with the kids, right?
And your partner might say they don't mind the extra padding, but let's be honest—she will mind when you're too knackered for a bit of romance or when you can't keep up with the kids.
There’s no doubt that with the demands of modern life, men are struggling more than ever to get (and keep) a lean, fit physique.
This is the brutal reality no one tells you about. After 30, your body develops what I call "The Adaptation Deficit."
Your twenties?
Your body was a muscle-building, fat-burning machine that responded to almost any stimulus.
A few push-ups here, a protein shake there, and you'd see changes. And sure, maybe your 20s was actually more about beers, birds and burgers.
But the point stands the same. Most guys who wanted to be in shape in their 20s could achieve that, without too much effort.
But now?
Your body just doesn't adapt like it used to. Those hormones that once flooded your system after a decent workout?
They're produced in smaller amounts.
That metabolism that used to stay fired up?
It downshifts faster than a taxi driver hitting the brakes.
This is why most men find themselves trapped in a frustrating cycle.
The traditional approaches create an increasing "deficit" between what you put in and what you get back.
You'll follow advice for a few weeks, maybe even see some initial changes...
Then hit a wall.
You'll push harder, feel more knackered than accomplished, and eventually life gets in the way.
It's not that you're doing anything wrong. It's that your body is playing by different rules now, and no one's given you the updated playbook.
That's exactly why I developed the Rebirth program the way I did. It’s not just about what to eat or how to train - It's a complete system that accounts for your body's changing biochemistry…
By creating the precise environment needed for men over 30 to build muscle and burn fat simultaneously, without living in the gym or surviving on chicken and rice.
Rebirth: The Battle-Tested Transformation System That Delivers Visible Results in Just 42 Days
We’ll work together for 6 weeks, taking you through a true coaching experience so you strip away stubborn belly fat, build noticeable muscle in the right places, and transform how you look in (and out of) your clothes…
Without living in the gym or suffering through an unsustainable, tasteless meal plan.
I've crafted this system using my military training expertise, and years of coaching hundreds of men just like you who now fill out their shirts in the shoulders instead of the stomach, see abs for the first time in decades, and receive unsolicited compliments on their new physique.
You Don’t Need To Follow Complicated Meal Plans, Sacrifice Pizza Night With the Kids, or Even Miss Out on a Few Beers With The Guys Now and Then…
Although Rebirth will get you visible results in 6 weeks, this isn’t one of those 6 week shreds where you need to turn your life upside down.
Rather, I’ll simply help you eat better, train smarter, and build the fundamental habits into your life in a way that’s way more achievable for busy guys with kids, so you’ll make amazing progress without even feeling like you’re on a diet or any sort of restrictive plan.
It’ll also act as a springboard on your way to building the best possible version of you in the very near future.
Here's What's Involved...
>> Everything Planned For You: No more wasting time figuring out what workouts to do or how to eat. Just open the app, follow your personalised workouts, implement powerful daily habits, and get results, giving you more time back for family, work, and life.
>> Time-Efficient Training Sessions: Just 3 simple sessions per week, each lasting 45–60 minutes, designed to make you stronger (and bulletproof you from aches, pains and injury,) whilst shredding fat. These proven frameworks have been used to help hundreds of dads over 30 get in shape.
>> Gym or Home Workouts: Whether you’re training at home or in the gym, beginner or experienced, I have a workout plan for you.
>> Forge Powerful, Lasting Habits: Forget quick fixes and unrealistic life overhauls, you'll practice one achievable food habit each week, like more protein, or fruit and veg, etc... So you can easily stick with it and get results (without waiting for 'the perfect time' that never seems to come).
And Then There's Support...
Workout plans and nutrition coaching is all well and good. But it means nothing if it’s not accompanied by top-tier support.
That’s why you also get:
>> Direct Access to Me: Got a question? Feeling stuck? Message me anytime through the app, and I’ll keep you right. You’ll never be left wondering what to do next.
>> Daily Accountability: Stay on track with daily check-ins inside the app. Tick off your workouts and habits so I know you’re staying consistent—and I’ll give you the push you need to follow through.
>> Live Coaching Support: Two weekly Zoom call opportunities for live coaching, advice, and answers to any challenges you’re facing (these aren't mandatory, and if you miss a call, you can catch the recording in the private community).
>> Weekly Check-Ins: I’ll personally follow up with you every week to see how you’re doing, answer questions, and ensure you’re supported every step of the way.
>> Motivating Community: Join a tight-knit group of like-minded men in our private Facebook group. Share wins, stay inspired, and hold each other accountable to smash your goals.
Why Me?
I’m Dean, and like I mentioned, I’m a former British Army Physical Trainer, certified Strength Coach, Level 3 Personal Trainer, and Precision Nutrition Level 1 Coach.
But more importantly, I’m a dad of two teenagers (and three dogs) from Glasgow, Scotland, who’s had his share of struggles.
You might be wondering why you should listen to anything I have to say. Which would be completely fair.
So let me start by saying this: I honestly never expected to have helped so many men get in shape.
In fact, for lots of my adult life, I hated my body.
I was in the Army for 11 years.
So I was fit, but didn't look like it, and certainly wasn't healthy.
In 2012, I was medically downgraded for hearing damage, which meant I couldn't do 'normal soldiering' anymore, so I trained to become an Army Physical Trainer.
Which was cool, because new doors opened.
But no matter how much fitness I did my shape didn't change much.
I trained 6+ hours a week - weights, calisthenics, HIIT, running - did it all.
Yet I was skinny and fat at the same time.
I still felt embarrassed when I took the kids swimming.
And hated seeing pictures of myself on social media.
I tried lots of diet stuff - Calorie counting, Paleo Diet, Whole 30, Low Carbs, Carb Cycling - but struggled to stick to anything. Any fat I lost, I put back on in double quick time.
But I wasn’t ready to quit. I studied to become a certified Precision Nutrition coach, and realised all the restrictive stuff I did in the past was completely unnecessary.They showed me a simpler way to get in shape by creating new habits in a way that’s achievable and sustainable.
I lost the love handles, gained new muscle, had more energy, and loved what I saw in the mirror every day.
Case in point:
All whilst slashing my weekly workout time from 6+ hours down to 3 hours per week, and eating MORE foods I actually enjoyed.
Which gave me more time back for family, business, and whatever else I wanted to do.
Not bad, right?
I'd left the Army and was already training clients, so I started helping clients with their nutrition the same way that was working so well for me, and many of them got better results, too.
Around 2018 a lot of men were reaching out to me for advice through social media.
Guys with equally busy lives, who still wanted to get in shape, but lived too far away to come and work with me.
So, I coached some of these guys remotely, who turned out to be some of my most inspiring clients to work with.
You may have seen many of their results from following my stuff.
Before long I was helping guys from all over the UK and Ireland.
And in this process my online nutrition and training program was born - Helping busy dads from all over the UK and Ireland become leaner, fitter, stronger role models.
Right now, you might be thinking -
“This All Sounds Great, Dean. But What’s the Cost?”
Well, when you consider that an hour of 1:1 time with me is £50. 6 weeks of workout programming costs £250. The same length of nutrition coaching is £250.
And that doesn’t even factor in the ongoing support, the private community access, and membership to the app, you’d be forgiven for thinking that The Rebirth Program would be at least £500.
Considering there's plenty of generic fitness programs out there, and even rookie online coaches are charging £300+ per month for coaching, then £500 for 6 full weeks would still be a very worthwhile investment.
However, that’s not what The Rebirth program costs.
Because I know how difficult it is for many guys to get started, and because I don’t want price to be a barrier for any guy who’s looking to finally take control of his health, build a strong, lean physique and forge a resilient mindset -
Your investment in The Rebirth program is just £147 for the whole 6 weeks.
That’s Only £24.50 per Week
To put it into perspective, that’s less than:
A few takeaway meals or daily coffees during the week.
A weekend on the beers.
The snacks or energy drinks that aren’t helping you hit your goals anyway.
Now, compare this to the cost of hiring a good personal trainer:
£480–£600 per month for 3 sessions a week, at £40–50 per session.
And that doesn’t even include the ongoing support, accountability, or nutrition coaching outside of the sessions.
Unlike many other online programs that hide their price until you’re pressured into a 'sales call', I’m completely upfront because I believe in the incredible value you’ll be getting here.
In fact, many of my clients have told me they’ve paid double this amount for other programs, only to get far less support and disappointing results.
Here’s How The Rebirth Program is Helping Other Men, Just Like You...
And Here’s How The Very Training and Nutrition Systems I’ll Give You on Rebirth Have Helped Other Men Further Along on Their Transformation Journey…
"I was in a bit of a rut in terms of fitness. I'd see other guys my age doing all sorts of workouts I had no clue about and generally looking like they had a plan and knew what they were doing. Despite trying to pick up a few tips in the gym, I saw no results whatsoever. I was feeling a bit shit physically and generally felt weak.
I kept putting off reaching out to Dean because I thought I was too busy to commit. I finally took the plunge and wish I'd done it sooner. The program has been a game changer. I spend less time in the gym than I did before, but now I look like one of the guys with a plan. I feel fitter and stronger than I ever have, the education around nutrition has seen my energy levels increase massively. Most importantly, it's all been small changes that are easy to sustain."
Gareth Smyth, Husband, Dad of 2 From Ireland, Living in Scotland
"I tried various on-line/self managed training plans/phone apps which worked in the short term but fizzled out, so I had some preconception this programme might go the same way. The element missing from the other training plans, was the personal element provided by Dean. A down to earth coach (not a glitzy celebrity), with real life experience of what its like to live, work and raise a family that I found I could easily relate to."
6 Weeks From Now, The Man in The Mirror Will Make You Damn Proud…
This isn’t just about workouts and healthier meals. It’s about transforming your life. Here’s what you’re really investing in:
>> Unlimited energy to crush it at work, be a superhero dad for your family, and still have gas in the tank for yourself.
>> The confidence to proudly take your top off on holiday, without shame, guilt or hesitation.
>> Becoming the fit dad who leads by example, keeps up with the kids, and inspires them to live healthy, active lives.
>> Years of active living with your family later in life, when most other guys will be struggling to walk a few miles.
>> Better sex because you'll look (and feel) attractive to your partner.
>> A lasting legacy that you’ll pass down to your kids (and their kids). The habits and example you set now will ripple through generations.
>> Envy of other men, because while they’re coasting through life trying to cling on to their youth, you’re fitter, leaner and stronger than ever.
It's more than just fat loss or fitness.
This is about reclaiming control, confidence, quality of life and pride. Not just for now, but for life.
Plus, because I’m so confident The Rebirth program will work for you that, I’m removing all the risk by offering a -
100% Money Back Guarantee
To make this an absolute no-brainer, I’m backing the Rebirth program with a money-back guarantee.
Simply follow the program for the 6 weeks, and if you don’t see measurable progress in fat loss, strength gains and energy…
Just let me know and I’ll refund your entire investment.
That means, in the unlikely event you don’t get stronger, leaner, and better equipped with new tools and habits, you’ll still:
Keep all the nutrition protocols and knowledge
Have a set of workouts designed for you, that keep you fit and strong for life
Benefit from the expert coaching
And walk away in a much better, more knowledgeable position to achieve your goals.
And it won’t have cost you a penny.
Fair deal?
Honestly, though, not getting results is highly unlikely.
Most guys finish the program 5, 10, even 15 pounds lighter, with more visible muscle mass, a stronger physique, plus energy and drive they haven’t felt for 10-20 years.
So, if you’re ready to finally feel proud of the guy in the mirror, and become a stronger, healthier role model, click the button below, sign up, and let’s close the over-30 Adaptation Gap together!
Will You Be a Victim of Indecision? Or Will You Be Looking Back 6 Weeks from Now, Proud of the Decision You Made?
That’s the only question you need to ask yourself.
It’s so easy to pick the “simple” option; the option to do nothing.
To accept the dadbod, the rapidly declining fitness, the huffing and puffing whenever you walk up the stairs and convincing yourself “that’s just the way it is now.”
But what if that wasn’t just the way it was?
What if you could reverse the so-called inevitable decline?
If you could get your testosterone back on track, without supplements or medication?
If you could lose 5, 10, even 15 lbs of fat in just 6 weeks, while gaining tock-hard muscle at the same time?
If you could actually enjoy sitting by the pool on holiday, proud of your physique, and if your mates were impressed (and just a little bit envious) about your transformation?
How good would that feel?
Pretty good, right?
To know you’re being the best partner to your wife, and the best dad to your kids.
You’ve seen the facts, about how most men get weaker, fatter, and see their testosterone plummet after 30.
But this is a choice.
You can choose to let that happen…
Or you can choose to back yourself, take a chance on me and the Kickstart, and take control, starting today.
If that’s the choice you want to make, hit the button below, and I’ll see you on the other side:
Dean