FACT 1: Men lose 3-8% of their muscle mass every decade, the minute after they hit 30, meaning they get weaker and softer by the day.

FACT 2: Reduced muscle mass leads to lower testosterone levels: That means you have less drive, less “oomph,” your sex drive drops, and losing fat is twice as hard.

FACT 3: Excess belly fat, or even being over 20% body fat increases your risks of metabolic disease, tanks your energy levels, and shortens your life-span. 

FACT 4: Most men simply sit back and accept this decline, saying “That’s just how it goes after 30 or 40”, or “But my partner says she prefers a Dadbod!”

But the uncomfortable truth is, the "dadbod" isn't just about looks—it's a warning sign. 

Men with less muscle are 230% more likely to get injured. Not great when you're still expected to hang those shelves and kick a football around with the kids, right?

And your partner might say they don't mind the extra padding, but let's be honest—she will mind when you're too knackered for a bit of romance or when you can't keep up with the kids. 

There’s no doubt that with the demands of modern life, men are struggling more than ever to get (and keep) a lean, fit physique.

This is the brutal reality no one tells you about. After 30, your body develops what I call "The Adaptation Deficit."

Your twenties?

Your body was a muscle-building, fat-burning machine that responded to almost any stimulus. 

A few push-ups here, a protein shake there, and you'd see changes. And sure, maybe your 20s was actually more about beers, birds and burgers.

But the point stands the same. Most guys who wanted to be in shape in their 20s could achieve that, without too much effort.

But now?

Your body just doesn't adapt like it used to. Those hormones that once flooded your system after a decent workout? 

They're produced in smaller amounts.

That metabolism that used to stay fired up? 

It downshifts faster than a taxi driver hitting the brakes.

This is why most men find themselves trapped in a frustrating cycle.

The traditional approaches create an increasing "deficit" between what you put in and what you get back. 

You'll follow advice for a few weeks, maybe even see some initial changes...

Then hit a wall. 

You'll push harder, feel more knackered than accomplished, and eventually life gets in the way.

It's not that you're doing anything wrong. It's that your body is playing by different rules now, and no one's given you the updated playbook.

That's exactly why I developed the Rebirth program the way I did. It’s  not just about what to eat or how to train - It's a complete system that accounts for your body's changing biochemistry…

By creating the precise environment needed for men over 30 to build muscle and burn fat simultaneously, without living in the gym or surviving on chicken and rice. 

Here’s How The Rebirth Program is Helping Other Men, Just Like You

BONUS #1: BONUS: 3 X Real Client Success Interviews - Learn from the Lads Who’ve Done It

I’ve put together these exclusive audio interviews with 3 of my coaching clients who were exactly where you are now: busy dads in their 40s, juggling family, work, old aches and pains, and that nagging feeling that their best body was behind them.

They turned it around.

And in these interviews, they break down exactly how they did it - the habits, mindset shifts, conversations at home, and practical strategies that made it all click.

You’ll get downloadable audio recordings you can listen to while commuting, walking the dog, or knocking out the household chores — so you can learn straight from the lads themselves and pick up the gold nuggets that made the difference.

Here’s who's stories you'll get detailed insights from: 

Craig Hargreaves - A dad of two in his 40s who overcame chronic back pain, rebuilt his strength, got shredded, and got back to his love mountain biking and motorbike racing.

Jim Tait - A dad of 3 who eliminated the dad-belly and nagging injuries, reignited his love for training, and became the healthy leader his whole family now follows.

These aren’t celebrities with unlimited time and money you read about in magazines or online articles.

They’re every day dads in their 40s who faced the same struggles you might be facing right now - and came out the other side leaner, stronger, and proud of the man in the mirror again.

BONUS #2: Real Life Eating Survival Pack - Nutrition Made Simple…

Let’s face it - most guys fail because they think they need complicated meal plans or strict diets. But life doesn’t pause for you to get the perfect go at getting in shape.

There’s nights when the kids want a takeaway.

Meals out with the missus.

And long drives where the only options seem to be Greggs, Subway, or whatever’s in the service station fridge.

That’s where this Real Life Eating Survival Pack comes in.

You’ll get 3 practical, no-BS PDF guides packed with simple strategies to help you stay on track without becoming the awkward salad guy or wrecking your fat-loss progress.

Here’s what’s inside:

1. Takeaway Nutrition Guide -  How to order smarter at your favourite fast-food spots so you can enjoy a treat without blowing your calorie budget.

2. Eating Healthy at Restaurants - A complete guide to navigating menus, avoiding hidden calorie traps, and walking away satisfied (not sabotaged).

3. Service Station Survival - Realistic, smart food swaps to keep your energy up and your waistline in check on long journeys.

These downloads give you real-life flexibility - so you can keep living your life, eat out with confidence, and still make steady progress.

BONUS #3: The 5-Minute Military Morning Domination Protocol: How to Start Every Day Like a Weapon (Even When Your Life is Complete Chaos)

Here's the truth: you already have a morning routine. The thing is, most guy’s mornings are setting them up to fail before they even leave the house.

Rushed. Tired. Reactive. Already behind. Sound familiar?

This military-inspired morning system will completely rewire how you start your day. In just 5-10 minutes, you'll transform from a stressed-out reactor into a calm, focused warrior who owns his day instead of being owned by it.

You'll learn how to lock in your priorities so you never waste another minute, slash stress and overwhelm (even on your craziest days), and build unstoppable momentum toward the body you want. Plus, your kids will see you as the composed, confident leader they need you to be.

No meditation cushions. No 4am wake-ups. Just a quick, brutally effective proven system that turns ordinary mornings into your secret weapon.

BONUS #4: The 5-Minute Supershake Formula: The Meal Replacement That Tastes Like a Treat But Burns Fat Like Rocket Fuel and Acts Like a Muscle-Building Cocktail… 

Your biggest enemy isn't lack of willpower... it's lack of TIME.

When you're rushing between meetings, picking up kids, or dealing with whatever crisis just hit your phone, good nutrition goes out the window. You grab whatever's convenient and wonder why your gut keeps growing.

This changes everything.

The Supershake formula gives you a complete, muscle-building, fat-torching meal that takes 5 minutes to make and tastes so good you'll actually crave it. No more skipped meals. No more drive-thru disasters. No more excuses.

Whether you use it to set you up for the day ahead or after a busy, stressful day to save you from calling in fast food, it’s a game-changer. 

One shake. Five minutes. Game over for your busy schedule sabotaging your results.

After signing up, you’ll have instant access to these bonuses (plus more) inside the guides area of our coaching app.