You missed out!

Reverse The Belly, Recapture The Energy Of Your Youth, Be The Fittest Looking Dad at The Beach

(Without Dieting & Only 3 Simple Workouts Per Week)

If you're over 35 and can't seem to reverse the middle-aged spread, you should probably read on... 

I'm Dean, I'll introduce myself properly in a little while, but first...

I want you to imagine how you would feel if you didn't have to feel embarrassed of your body when you take the kids swimming.

If you felt proud of what you see in the mirror, and know for certain that as a dad, you're being the role model your kids deserve, and that you're sexually attractive for the missus. 

You know, like that guy you see at the poolside on holiday, or the guys in the gym who look like they clearly have a plan, look after their body and have their shit together. 

What if you were that guy? 

How would life be different? What clothes would you wear? What activities would you do? Who would you do it with?

Maybe it’s a nice thought experiment, or, maybe you feel defeated because it seems out of reach?

Like a distant dream you can’t quite conceive as real.

But, what if I told you that you didn’t have to just imagine it?

What if I told you that all those things (and more) are realistic for you? And, are actually much closer than you think…

You see, I speak to men every week who tell me the same things:

  • They don't believe they'll ever look or feel as good (or better) than they did in their 20s. 

  • They don't think they can lose the belly without extreme food discipline or  soul-destroying HIIT workouts every day.

  • They assume getting fatter, weaker, and stiffer is just part of aging.  

  • They believe that a toned, athletic body is only for guys with loads of spare time or those who are addicted to the gym.

And that they're stuck in a rut they can't seem to get out of. 

They just can't seem to shift the belly or get any muscle definition, no matter what they do. 

Take my friend Sean for example.

Before we met, Sean was in a constant struggle with feeling tired, weak, and physically crap, despite hitting the gym 3-4 times every week. 

Always working hard between the weights machines and some cardio, cutting out the junk food, but never saw any changes in the mirror. 

He assumed following a program like mine would take up even more of his time, and it would be too hard to follow the diet plan, because he has two kids and a wife at home. 

So he followed my stuff for months without reaching out. 

Eventually, though, he got so fed up seeing other guys in the gym who looked the part, and cut about the place like they had a plan (which clearly worked).

Sean knew it was time to take action, so he contacted me.

And within just a few months his whole life looked different.

He experienced his first family holiday without having to suck his stomach in at the pool.

His energy was through the roof and had better moods at home.

He left his mates for dust on a mountain biking trip, as his new-found strength powered him up the hills.

And now he's one of the guys in the gym who looks like he has plan...

All whilst spending LESS time in the gym than he did before.

And finding a way of eating better he could actually stick to, sustainably, whilst having a family. 

In his own words, here’s what Sean had to say:

"I was in a bit of a rut in terms of fitness. I'd see other guys my age doing all sorts of workouts I had no clue about and generally looking like they had a plan and knew what they were doing. Despite trying to pick up a few tips in the gym, I saw no results whatsoever. I was feeling a bit shit physically and generally felt weak.

I kept putting off reaching out to Dean because I thought I was too busy to commit. I finally took the plunge and wish I'd done it sooner. The program has been a game changer. I spend less time in the gym than I did before, but now I look like one of the guys with a plan. I feel fitter and stronger than I ever have, the education around nutrition has seen my energy levels increase massively. Most importantly, it's all been small changes that are easy to sustain."

And today, I want to share how you can do exactly the same.

Introducing the...

The 28 Day Rebirth Program

28 days of nutrition and exercise coaching with Dean McMenamin as your coach, helping you lose fat, gain strength, and transform your health by laying the foundational habits and routines for long term success. 

It's all delivered remotely, so you can join from anywhere.

After completing the 28 day Rebirth Program, you could:

  • Feel more pride at what you see in the mirror.

  • Have more energy to crush it at work, be super hero dad, and achieve your personal goals.

  • Fit back into smaller waist jeans and feel great in your clothes. 

  • Feel physically stronger and more confident in your body.

  • Have the knowledge and skills you need to get lean, toned, and athletic for life. 

  • Be on your way to becoming the fittest dad at the beach.

  • Get more action between the sheets. 

All this, and more you can accomplish when you follow my unique Micro Actions method to create better habits for life, and the simple (but brutally effective) strength workouts in the Rebirth Program. 

Doors Close: Midnight Friday 2nd May 24.
Program Starts: Monday 5th May 24. 

Too Good To Be True?

I know that right now you might be thinking “Dean, this sounds too good to be true…”

And I certainly wouldn’t blame you for being sceptical. I have made some pretty wild claims.

But, I also know that if you’ve landed on this page and read this far down, that you’re sick of seeing a body you hate in the mirror, and ready for life in a body your mates secretly wish they had (and woman are more attracted to). 

However, it's hard to know who to trust on the internet. Sadly, there are a few shady people out there that would exploit you with false promises and the like.

It makes me angry to see that.

So I'll always be as open and honest as I can with people. 

That’s why Rebirth comes with a full money back guarantee.

That’s right, if you sign up today, but then decide, that it’s NOT worth the money you paid or isn't getting you results?

Then I will have failed. And I will give you your money straight back. No questions asked.

But honestly?

I know for certain just how life changing Rebirth is for the right people. So when you sign up, I doubt you’ll ask for your money back, I expect you'll be joining these inspirational men below…

James Blackshaw - Train Engineer, husband & Dad of two, from Paisley, Scotland.
"One day I caught a glimpse of myself in the mirror stepping out the shower and just though wow! Look at that. You can really see the changes"

Gerry Whyte, Age 40, Father of 2, From Ayrshire, Scotland

"Just as the first COVID lockdown hit...no footy...no sports...weight already 88kg and rising. I hate gyms and don't have the discipline to manage diets. I knew i had to try something or i would balloon out of all my clothes.

I'm 78kg now and feeling stronger and fitter than i have in a long time. Honestly the best thing i have done for myself"

Adam Hawking, 47, Dad of 3, Plant Hire Business Owner From Kent. 

I was at that mid life stage of unfit getting a belly and beginning to not like what I saw in the mirror. I had never done anything like this before so didn't know what to expect. Over my time working with dean I have achieved many things I simply couldn't do before and I'm a much more confident and happy person because of the way I feel about myself and my body. Dean makes nothing impossible and everything achievable. I am still currently working with Dean and the improvements are still showing all the time. I would recommend him 100% he has a broad view of life and is very helpful in any way I have ever needed."


Gareth, Age 41, Husband & Father of 2, From Ireland.

"I have managed to break the rut and moved my BMI from overweight back into the ‘normal’ zone. The strength workouts have helped me tone up and I have become faster with the regular running I was already doing. But even better (as its not about the numbers) I now look and feel better... clothes that have not fitted me for months/years now do, I feel more confident in my appearance and I have more energy to enjoy spending time with my wife and kids."

Stuart Dearden, Accountant, Father of 1, From Manchester, England

"Last September I stood and looked at myself in the mirror and wondered how did that happen?? I'd always been conscious of my body even in my teens. My weight had fluctuated up and down a number of times throughout my life. I started out on my own from September and had success but new I needed something different to sustain my progress.

I contacted Dean and started with the rebirth programme in January. I haven't looked back, the transformation in my health, my energy, my body shape is something I didn't believe would happen again for me."

David Hills: 40s, dad of 2, software designer, south England.

I noticed that since turning 40 I had slowly but surely started putting on weight around the midriff. I'm a keen cyclist but no matter how much I rode I just didn't seem to be able to reverse the trend. I wasn't sure that Dean's program was really for me. After all, I wasn't especially overweight, and I felt that the gym workouts I was doing along with my cycling had me covered exercise wise.

The thing that really clicked for me was when one of  Dean's emails described how his program focuses on building habits through small changes. I happened to be reading the book "Atomic Habits" by James Clear at the time (I highly recommend it), and it was then that I really understood Dean's approach and got in touch with him. 

I'm now leaner than I've been since my 20s. I feel healthier, stronger, and as a result happier and more confident in myself. It also feels good to be setting a better example to my children.

I can’t tell you how proud I am that they’ve entrusted me with their hard earned, and are now reaping the rewards.

Will you be next?

Doors Close: Midnight Friday 2nd May 24.
Program Starts: Monday 5th May 24. 


It's Ok To NOT Start A Strict Diet, Count Calories, Or Do Brutal HIIT Workouts

You may have heard people say you need to eat less and move more to lose weight. 

Or that you need to cut out all the 'bad foods', count calories, or even do loads of HIIT workouts to lose fat. 

And of course, those things may lead to early results in weight loss...

Because less food and calories coming in, whilst you burn more energy through exercise does just that. 

And what happens with most guys who follow this approach is, they lose weight but look the exact same in the mirror...

Whilst feeling weaker, tired, and hungrier, because they lose muscle instead of just losing fat. 

Plus, the plan they started was so unsustainable for anyone ( never mind a guy with a family) that the changes never stick, so the whole thing was just wasted time and effort. 

See ... 

Losing fat and losing weight aren't always the same thing. 

Without eating the right foods, and doing the things that build muscle, you lose muscle during weight loss. 

A lean, strong, athletic looking body isn't a body starved of food. To get in this kind of shape you'll need plenty of 'big boy' meals that make you feel good. 

And to get in the best shape of your life (for life) you'll need a plan that helps you create better habits sustainably, so you can still be dad, crush it at work, and handle everything else life throws at you. 

So although there are loads of options out there you could use to help you get the body you want, I do believe Rebirth is the best option for you right now. 

Because I created this to help busy dads over 35 create better habits for life, not just a 'quick fix' or '30 day shred'.

Plus, you get a coach (yours truly) who actually cares about your success to support you all the way through the process, so you never feel stuck or alone. 

Whereas many other programs and trainers online tend to lose their enthusiasm for supporting clients shortly after making a sale. 

So while Rebirth is one of several options, hopefully you can see why I’m SO confident that it’s the BEST solution for you right now?

Gareth Smyth, Husband, Dad of 2 From Ireland, Living in Scotland 

"I tried various on-line/self managed training plans/phone apps which worked in the short term but fizzled out, so I had some preconception this programme might go the same way. The element missing from the other training plans, was the personal element provided by Dean. A down to earth coach (not a glitzy celebrity), with real life experience of what its like to live, work and raise a family that I found I could easily relate to."

Doors Close: Midnight Friday 2nd May 24.
Program Starts: Monday 5th May 24. 

It's Risk Free!

I've heard stories from clients about popular programs and 'online trainers' they've worked with before who, after signing up with them and receiving their initial plan, rarely heard from the trainer until it came time to sign them back up for another plan. 

They felt unsupported, like just another number in the trainers business, and regretted their decision to work with them. 

Because they didn't get results, and didn't get the help they thought the were paying for. 

Which is frankly disgusting. 

I would never leave a client unsupported or unequipped with the right knowledge and clarity to achieve their goal.  

I know that coaching, support, and community are the special ingredients to transformation. 

And I'm so confident that Rebirth delivers great results, anyone who does sign up is covered by my 28 Day Money Back Guarantee.

If you commit to just 80% of the program, and don't see drops in belly fat, increased strength and energy, and don't feel equipped with solid exercise and nutritional habits for life?

Let me know and I'll send every penny back. 

No questions asked. 

PLUS... I'll continue coaching you for FREE until you do see those results.

How's that for fair?

Doors Close: Midnight Friday 2nd May 24.
Program Starts: Monday 5th May 24. 

Who Is Dean McMenamin Anyway?

You might be wondering why you should listen to anything I have to say.

Which would be completely fair.

So let me start by saying this: I honestly never expected to be have helped so many men get in shape. 

In fact, for lots of my adult life, I hated my body.  

I was in the Army for 11 years.

So I was fit, but didn't look it, and certainly wasn't healthy.

In 2012, I was medically downgraded for hearing damage, which meant I couldn't do 'normal soldiering' anymore, so I trained to become an Army Physical Trainer.

Which was cool, because new doors opened.

But no matter how much fitness I did my shape didn't change much.

I trained 6+ hours per week - weights, calisthenics, HIIT, running - did it all.

Yet I was skinny and fat at the same time 

Still felt embarrassed when I took the kids swimming.

And hated seeing pictures of myself on social media.

I tried lots of diet stuff - Calorie counting, Paleo Diet, Whole 30, Low Carbs, Carb Cycling - but struggled to stick to anything, so any fat lost, I put back on in double quick time. 

So I decided to find out what really works, and cut through all the overwhelming BS by studying as a certified Precision Nutrition coach, and realised all the restrictive stuff I did in the past was completely unnecessary.

I found a simpler way to get in shape and create better habits for life...

I lost the love handles, gained new muscle, had more energy, and loved what I saw in the mirror every day.

All whilst slashing my weekly workout time from 6+ hours down to 3 hours per week, and eating MORE foods I actually enjoyed.


Which gave me more time back for family, business, and whatever else I wanted to do. 

Not bad, right?

I'd left the Army and was already training clients, so I started helping clients with their nutrition the same way that was working so well for me, and many of them got better results, too.

Around 2018 a lot of men were reaching out to me for advice through social media.

Guys with equally busy lives, who still wanted to get in shape, but lived too far away to come and work with me.

So, I coached some of these guys remotely, who turned out to be some of my most inspiring clients to work with.

You may have saw many of their results from following my stuff.

Before long I was helping guys from all over the UK and Ireland.

And in this process the 28 day Rebirth Program was born - Helping busy dads from all overt the UK and Ireland get in the shape of their lives. 

Are you ready to join us?

Doors Close: Midnight Friday 2nd May 24.
Program Starts: Monday 5th May 24. 

How Does It Work?

Rebirth is a 28 day remote coaching program for dads over 35 who want to lose fat, build muscle, and kick-start their body transformation.

You can join from anywhere... 

Get The Support You Deserve

✅ High impact support and accountability - I'll check in with you every week to make sure you're getting stuck in, through our app messenger to see how you're getting on and help with anything you need. 

✅ Access all your nutrition coaching, workouts, tracking your progress, direct messenger to me, etc in one place on our mobile app. 

✅ Coach in your pocket: Reach out to me through the app messenger anytime you need anything, so you'll never feel stuck or unsupported. 

✅ Daily accountability on your app dashboard: tick off your habit and workout for each day to let me know you've done it, the app measures your total program consistency % each week - the more consistent you are, the more progress you'll make. 

✅ Community of support from like minded guys inside our Facebook group, all working on similar goals and keeping each other motivated. 

✅ Avoid all the frustrating and costly mistakes most guys make playing the 'lone wolf', and make FAST progress by leveraging my experience helping men get in shape over the past 11 years.



✅ Access to our weekly group coaching call on Monday evenings, where you can check in with myself and the lads, ask questions, or just listen and gain good lessons and insights from our discussions (these aren't mandatory, and are always streamed into our FB group so you can catch them in your own time if you can make it live). 

Life-Changing Nutrition & Habit Coaching

✅ Get in amazing shape by creating better habits that stick -  you'll have 1 simple Micro Action to practice daily, like making time, more protein, or veggies and fruits, etc, so you can stay consistent whilst dealing with work, kids, and everything life throws at you. 

✅ No diets, strict food rules, or counting calories, just good nutrition and lifestyle habits that will get you in the shape of your life. 


Body-Changing Exercise Coaching 

You're busy - skip the guesswork and headaches, let me create your workouts, you just get them done and get results - it's all on our mobile app you can access at any time.

✅ You'll gain strength, lose fat, and build muscle definition with 3 simple workouts per week, either at home or the gym. 

✅ Become the fittest, strongest guy in your friend group, with exercise coaching from Dean, who has trained everyone from Infantry soldiers to the every day dad to great success. 

✅ I don't expect perfection, if you can't make time for 3 per week, 2 is great and will still get you results. 

✅ Master your exercise form with video demos for each exercise from Dean, and you can send me form videos through the app for personal feedback on any you want pointers with. 

✅ I'll also modify your exercises wherever you need it - if any exercises aren't right for you, just let me know and I'll swap in something that suits you better. 

✅ You can easily get started with any of these 3 workout set ups: 

1- Home workouts with a suspension trainer (or gymnastic rings) and resistance bands. (A pull up bar would be great also but not essential).

2- Home workouts with dumbbells, weight bench, etc. 

3 - Or full gym access.

Doors Close: Midnight Friday 2nd May 24.
Program Starts: Monday 5th May 24. 

How Much?

It’s difficult to put a value on how much Rebirth should cost to be honest.

I suppose what I could do would be to put a price against all of the different elements, and then work from there.

But honestly?

We’d be close to a thousand pounds. 

And that is NOT what I want to do here.

You see, having experienced fighting off hoards of woman with a stick (LOL), and feeling proud of my son for following my examples by lifting weights, eating healthier, building his muscles and getting into mountain hiking at age 15...

I really want to share what I’ve achieved with as many men as possible, because not only will I impact you by helping you get the body and confidence you want, but also have greater impact as you become a healthier, fitter role model for your family. 

And I know that a price tag in the mid 3 figures is going to make that inaccessible to lots of the guys who need it most.

I think I could happily charge £350 for Rebirth and it will still be a bargain. 

But, I also want to make this as accessible as possible. 

So why don’t we call it £129?

Change what you see in the mirror, drop jean-sizes, feel fitter, stronger, and more energised - All backed with my cast iron money back guarantee.


This might be the LAST time I offer the Rebirth program, or offer something like this at the current price, as I have some other projects in the pipeline. 

So if you want and end to not liking the reflection in the mirror, and start to finally love what's looking back, and feel as good as you look?

Join Rebirth today...

Doors Close: Midnight Friday 2nd May 24.
Program Starts: Monday 5th May 24. 

Martin, Mid 40's From Scotland, Living in Brazil With His Family, Travels Back and Forth to Work Off-Shore.

Craig Grieg - Monoblocking business owner, husband, Dad of two, from Glasgow, Scotland.

Mike Thorogood, Age 42, Oil Industry, Husband, Dad of 2, From Aberdeen, Scotland - Travels Back and Forth To Work Off-Shore

Ian Donald, Aged 47, Husband & Father of 2, Medical Nurse & Major in Army Reserves, From Aberdeen, Scotland

This is only a few of the men I've helped. Are you ready to start your journey to having the body you've always wanted?

Click the orange button below, sign up, and I'll see you on the other side...

Doors Close: Midnight Friday 2nd May 24.
Program Starts: Monday 5th May 24. 
Doors Close: Midnight Friday 2nd May 24.
Program Starts: Monday 5th May 24. 


If you’re anything like me, you get to this part of the page and you’ve got a few questions.

So I’ve created this handy little FAQ to deal with the most common ones, but, if yours isn’t there, feel free to drop me an email at dean@deanmcmenamin.co.uk and I’ll do my best to help

 Q: What kind of results can I expect?

 Q: I've did these app/online self-guided things before, and never stuck with it. I'm worried this might go the same way...

Q: What's the diet plan like?

Q: How is this different to all the other plans out there? 

Q: How much time will I need to commit?  

Q: What do I need to get started?

Q: How many workouts do I need to do per week? 

Q: What if family or work stuff comes up and I struggle with making time?

 Q: I’m so unfit I don’t know if I’ll be able to keep up…

Q: What if I have questions or feel stuck with the program?

Q: What if I don't know how to do the exercises? 

Q: How does it work if I like a few beers at weekend? 

Q: How much is it? 

 Q: What happens after the 28 days? 

 Q: Is there a guarantee?

So now you have all the answers. The only question I have for you is, what are you waiting for?

Doors Close: Midnight Friday 2nd May 24.
Program Starts: Monday 5th May 24. 

What's Next?

We're very nearly at the end of this page, and if you're still reading, thank you. You are serious about living a healthier, stronger life, and whatever you decide in the next few minutes, nothing can change that. 

So let me finish by saying this...

As I see it, you’ve now got 3 options

Option 1: Close this page down, forget about it and carry on as you were.

Option 2: Decide that having a fit and stronger looking body is something you want to explore by yourself. You know it will take longer, with more roadblocks, and you are prepared for the long haul.

You can absolutely do that. There's plenty of books to read and I'm happy to recommend some if that's what you want to do. 

Option 3: Decide you want to drop jean-sizes and feel fitter and stronger NOW, with the Micro Actions framework that can set you up for sustainable success, less frustrating mistakes, saving you time and stress going forwards.

Which of those 3 options will you choose? 

Only you can decide. But let me say this...

So many men dream about having a good looking body and being a fitter role model.

But very few do much about it. 

And since you're still reading this, I genuinely think you have what it takes to change your life for the better, with a great coach and support in your corner.

If you're ready to join me, click that orange button below, sign up, and I'll see you on the other side...

Doors Close: Midnight Friday 2nd May24.
Program Starts: Monday 5th May 24. 

You missed out!

Copyright 2023 by Dean McMenamin.