— Online Fitness Coaching for Professional Dads —

Built for the Busy Dad Who's Ready to Feel Like Himself Again

You are doing well at work. You are doing well at home. But somewhere along the way, your body and your energy got left behind. DM Fitness changes that.

Get the Free Busy Dads Eat Better Package

Find out more about Rebirth, my 6-week transformation programme →

Lost 16lbs in 10 weeks

Stephen  ///  47  ///  Manchester

More energy than I've had in years

James   ///  43  ///  Birmingham

Finally a programme that fits my life

Paul  ///  51  ///  Coventry

The Problem

You've Already Tried the Generic Stuff

You've downloaded the apps. You've had the gym membership. You've tried cutting carbs and setting the alarm an hour earlier. And you're still here. The problem isn't your willpower. The problem is that everything out there was built for someone with a very different life.

01

Still doing something but getting nowhere for the effort

02

Every programme out there was built for someone else's life

03

Stiff in the morning, low energy by 3pm, body going the wrong way

04

Don't want to be the dad sitting on the sidelines watching

The Rebirth Programme — How It Works

Four Components.
One Integrated Programme.

Built for professional dads aged 35 to 55 who need a coach who understands that their schedule is not negotiable and their family comes first.

01 — Assessment

Full Body Fitness MOT

A thorough assessment of your fitness baseline, lifestyle, schedule, goals and any health considerations. Nothing assumed. Everything built around you.

02 — Training

All-Terrain Training

45 to 60 minutes. Three to four times per week. No gym required. Designed to work wherever you are, whatever equipment you have.

03 — Nutrition

Progressive Whole-Foods Formula

Gradual, practical improvements to the way you already eat. No calorie counting. No banned foods. No cooking separate meals from your family.

04 — Mindset

Dial Operating System

The self-regulation tool that replaces all-or-nothing thinking. Keeps you consistent when the week goes sideways, which it will.

Get the Free Busy Dads Eat Better Package

Or find out more about Rebirth →

About Dean McMenamin

I Built This for the Man I Used to Be

I'm Dean McMenamin. I built DM Fitness because I couldn't find a coach or programme designed for men like me. Everything out there assumed either unlimited time or no real responsibilities.

I work with men aged 35 to 55 who are ready to stop tolerating how they feel and start doing something about it. I'm not here to motivate you. I'm here to give you a system that works when life is complicated.

Find Out About Rebirth

Get Your Free Package

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Free Download

The Busy Dads Eat Better Package

Not ready to commit to a full programme? Start here. A free, practical resource that shows you how to eat better around a demanding schedule.

  • How to eat well without meal prepping every Sunday
  • Simple whole-food meals that work for the whole family
  • What to order when eating out for work and staying on track
  • The three nutrition mistakes busy dads make and how to fix them

No spam. No catch. Download free.

What Clients Say

Real Men
Real Results

How Matin Got in The Best Shape of His life at 48

When it comes to balancing the demands of family life, a busy career, and staying fit, many men over 40 find themselves struggling ...

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How Matin Got in The Best Shape of His life at 48

5 Lessons From 1.5 Years Fat Loss & Muscle Gain Progress

When someone comments on how well you’re looking or notices changes in your physique, it’s hard to beat that feeling. You’ve been putting ...

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5 Lessons From 1.5 Years Fat Loss & Muscle Gain Progress

Age 43, A New Found Energy For Life & A Physical Transformation – How Simon Got In Shape…

Ever look in the mirror and wonder ‘how the f*ck’ did this happen? That’s often something a lot of the men who come ...

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Age 43, A New Found Energy For Life & A Physical Transformation – How Simon Got In Shape…

— Ready to Get Started —

Your Next Step
Is Simple

Whether you want to grab the free package first or find out more about Rebirth, the next step is straightforward.

Get the Free Busy Dads Eat Better Package

Find out more about the Rebirth Programme →