finally get in the best shape of your life & be the fit dad who leads by example  

Online Body Transformation Coaching Program For Busy Dads Aged 34+ 


Army veteran, father, Dads body transformation specialist. 

- Dean McMenamin

Getting fat is not easy. Ask any Dad.

When you're low on energy, juggling work, kids and everything else life throws at you it's too easy to quit on your personal goals.

But it doesn't have to be this way. Let me tell you about James...

"One day I stepped out the shower, caught a glimpse of myself in the mirror and just thought wow, look at that. You can really see the changes." - James Blackshaw

James did what most men do after settling down and starting a family - He let himself go. 

He has a successful career and beautiful family, but wasn't making time for himself anymore, had a gut, was too tired for his kids after work, and felt ashamed when he looked in the mirror.

He wanted to be fitter for his 2 young boys, feel attractive for his wife, and confident in himself again.

Something Had To Change

He tried the ‘Insanity’ exercise program before, but never stuck to it long.

He tried cutting out bad foods and eating what he thought was healthy, but that never lasted long, either.

He lost weight before, but it was mostly muscle and didn't look or feel better for it. He felt stuck and often didn't see the point in trying.

No Diet or Fancy Gym Required 

James doubted he could do this program as he travels for work, lives in hotels all week with no access to gyms, unable to prepare healthy foods, then weekends are dedicated to family.   

I'll be honest. The training and nutrition to help him achieve his transformation was simple.

You don't need a gym for this program (unless you want to).

The best way to lose fat and get an athletic looking body is with strength-building exercises, which can be done with minimum equipment, like we've proven with James. 

I helped him get stronger with simple workouts he loved in his hotel rooms, using body weight, a few resistance bands, and an ab-roller. 

You don't need to follow a strict diet or be a master-chef, either...  

I helped James eat better from restaurant menus and shops.  But we didn't go on a diet. Diets don't last.

We took a simple habit-building approach instead, improving one part of his eating at a time, until it became automatic and easy to sustain. 

Now James knows how to eat healthier anywhere... At home, on the road or from a menu. It comes natural to him without guesswork or willpower.

Pizza & Beer

This isn't about deprivation or strict dieting. 

James enjoys the odd family pizza night and beer with his mates at weekends whilst living a fitter life.

He's the leanest, strongest and healthiest he's ever been (and he's in his late 30's). 

He's bouncing with energy, showing his kids how to be fit and healthy, hiking Scotland's Munro's, and feels extremely proud of his body. 

I'm going to help you do the same... 

Why I Help Dads

I trained soldiers for 2 years as an Army Physical Training Instructor before leaving to begin a career as a personal trainer.  

Being a Dad of 2 (or 4 if we count my dogs) and a business owner, I realised how tough it is to make time for yourself to eat better, exercise and achieve your personal goals. I noticed this was a common struggle amongst a lot of other Dads, too. 

Unfortunately most nutrition and fitness programs today aren't practical for men like us. They promote fast changes, take over your life and make things difficult for you.

I believe getting healthier and fitter should enhance your life, not make it harder.

I've dedicated my work to helping Dads get healthier, stronger and feel proud of their bodies. 

I have a proven track record helping lots of Dads all over the UK...

​"I look great in that new clobber "

​"I'm generally slim built, but over the years, the "middle age spread" caught up with me & for the past 8 or 9 years I'd been trying unsuccessfully to get back in trim. 8 months on, I'm still going. Lost 3.5 stone, gaining shape & feeling terrific in my appearance. Had to buy a new wardrobe along the way, but damn, I look great in that new clobber :D 

- Stewart Douglas, Dad of 2, Engineer from Cardonald, Glasgow.

"Walking Along The Beach, Shirtless"

"I had 3 months until my honeymoon to Jamaica and I didn't feel good about going, but Dean helped me simple changes and make them really with my eating and gain strength By the time we went on our honeymoon I was feeling great. It's the first time I've felt confident to hit the beach shirtless ." 

-Marc Reid, Dad of 2, Vehicle Mechanic from Paisley

​"I Noticed Lassies Checking Me Out"

"Absolutely love it, never been in this kind of shape in my life. Been on holidays with my top off and noticed lassies checking me out. I feel better in general I am sleeping better and feeling leaner as time goes by. The best thing I have done this year was sign up and meet Dean." 

- Jamie Woods, Dad of 2, Vehicle Mechanic form Bridge of Weir.

Here's Everything You get With This Unstoppable Body-Transformation Program...

Support, Guidance & Accountability

  • High Level Coaching: We'll have frequent 1-1 video-calls together to keep you right and making progress. 
  •  Team: Access to like-minded men on the same journey inside our members-only WhatsApp group - keeping you motivated. 
  • Access: To me whenever you need it. If you're ever feeling stuck or unmotivated... Send me a message and I'll get you back on track. 
  • Track Progress: Upload your body measurements every 2 weeks to your dashboard so your coach can see your progress (and help out when your progress halts).
  • Daily Accountability: Check off your workout and nutrition habit each day so your coach can see you're staying consistent and committed to your goals.  

Nutritional Coaching

  • Personalised: Custom nutrition guide showing you exactly what foods to eat, where to get them from and how to get your portion-sizes right.
  • Simplified: I'll help you eat better without dieting, calorie counting or strict food rules so you enjoy your food and sustain your results for life.
  • Daily guidance: ​ We practice one new nutrition habit at a time (get enough protein or fruit and veg, etc) so you can be consistent with changes whilst managing work and family life. 
  • Recipe book: 90 different delicious meals the whole family will love... So whoever does the cooking at home has plenty of healthy ideas to play with. 


  •  Daily guidance: Professionally designed workouts that you'll love, in your email inbox... Letting you know exactly what to do on a given day.
  •  Look & feel awesome: They're designed to force fat off your body whilst making you fitter, stronger and look more athletic with your top off.
  • Video Demos: For every exercise showing you how to master correct technique, without getting injured.
  • Do them anywhere: Whether you're training in a fully equipment gym or at home (or on the road) with minimal equipment, I've got the right workouts for you.
  •  Quick workouts: There's also shorter workouts to help you stay consistent when you're short on time.

WARNING: common Side Effects Include...

  • Massive energy increase to dominate your work-week and be a super hero Dad for your kids.
  • Fitting back into smaller waist denims and looking awesome in tight-fitted t-shirts.
  •  Sudden ability to take your shirt off in the garden (or on holiday) with CONFIDENCE.
  •  More action between the sheets. 
  • Family and friends pestering you for your nutrition and fitness secrets. 
  • Become known as the 'cool Dad' who leads by great examples. 

Here's my promise to you...

I'm going to help you gain more energy and get in the best shape of your life with a PROVEN system of: 

  1. 1
    Nutrition coaching that meets you where you're currently at and helps you make healthier eating automatic so you'll get in fantastic shape (and stay there forever).  
  2. 2
    Building exercise into your life without it taking over, making you stronger and look the business at the swimming pools with the kids (or with your shirt off during summer).
  3. 3
    Personal support & accountability from me to keep you right and actually see this thing through.
  4. 4
     A 'gut busting' 100% money-back guarantee (tell you more about that in a second).

I don’t ask or expect perfection from you, just that you give your best.

If you do that?

You'll see just how well this works, and how simple it is to lose fat, become fit, strong and healthy (no matter how busy you are). 

If it doesn't help you do this? I'll send your money back no problem. 

Please Don't Apply Without Reading This Part...

So here's the deal, my friend...

This is no quick-fix and I know a lot of other programs may have failed you before, so before asking for any big commitments from you, I'd like to invite you to 'test the waters' with a 28-day trial of this program with me as your coach. 

By the end of the 28 days, if this isn't for you, for whatever reason? we can part ways, and I'll do my best to point you in the direction of someone else who can help. 

The total cost for the 28-day trial is £197 and comes with a 100% money back guarantee...


I want you to start your new journey with me as your coach with confidenceIf you commit to just 80% of the 28-Day trial and don't see a visible decrease in belly fat accompanied by increased energy, strength and all round feelings of awesomeness?


Let me know and I'll send you a prompt and courteous refund.

So in 28 days from now you'll be feeling healthier, fitter and stronger than you are right now, or you'll get this for free. Click the 'apply now' button below and let's get you to your dream body...

PS - Where will you be 90 days from now if you don't take action on this today? Possibly in the same place you are now. Since you've read this far it tells me you want to change. Click that 'get started' button and I'll help make it happen.

PPS - This is tried, tested and PROVEN to help men just like you with busy work and family lives transform their bodies.

PPPS - You're completely risk FREE with my '100% Gut-Buster Money-Back Guarantee' . The only thing you have to lose is a fitter, healthier, stronger body.

If you're ready to accelerate your progress with losing fat and getting in the best shape of your life with my help? Click on the 'apply now' button below and let's see if I can help. 

What Other People Are Saying...

I am stronger than I have ever been. Clothes sit better on me and my confidence has been massively improved. And it all feels permanent. The day to day stuff is just that, doesn’t feel different anymore, just feels totally normal. I'm no longer ‘fat me’, I'm just me. A very different me from 10 months ago, and it feels good. Dean has helped me get in much better physical shape, but more importantly for me its really improved my mental health. My energy levels are up, my stress levels are down and I'm feeling pretty awesome most days. And I know that things will just get better.

Kenny Sharp  //  Off Shore Worker, Dad of 1 from Aberdeen. 

I started with Dean as since becoming a dad I just got less and less active. I was one of those lucky folk who could eat and drink anything and not put on any weight.... until I did start to put it on and mainly round my gut. It got to the point I was pretty lazy and just making excuses not to do exercise. Biggest change for me was getting active and thinking about what I was eating. I have just finished 90 days with Dean and so far I have lost 1st 1lb, all from my gut (or that’s how it feels anyway) I have dropped 5% body fat and have tons more energy.

 Gareth Smyth//  Business & Finance, Dad of 2, from Ireland.

Where to start, I’ve changed so much in the last 5 months, eat so much healthier now, lost lots of weight, gained lots of muscle, gained lots of confidence because of this, so overall a better person, a better husband, most important of all a better father .Life is a lot better, I know it’s only been 5 months and there is months in front of me, so I’m looking forward to achieving lots more - if I can achieve what I have in 5 months then I’m super buzzed to see what I’ll b like in a year. Can’t thank the man enough for his support and confidence in me to get me to where I am today".

Mark kerr  //  Group Financial Officer, Dad of 4 from Glenrothes, Fife. 

I have currently lost around 1.5 st in body weight, have lost a chunk off the belly, built the leanest/strongest back, legs and arms I've ever owned and the strongest core I've had in almost 20 years. More importantly to me I've developed some serious healthy eating habits and kept up a regular exercise routine for 10 months now, the longest I have EVER managed to maintain an exercise streak.The effect on the family has been great are trying new foods and joining dad for workouts in the garage! I've taken up hiking, enjoying multiple hikes and trails (including a 26 mile in one day charity hike), completed 3 Munros and just returned from that 2 week epic snow boarding trip in Japan that started it all! I seriously wish I had done it 10 years ago.Dean, can't thank you enough mate. Cheers for everything.

Andy McAdam //  Electrician, Dad of 2 from Harthill. 

Quite quickly a Big win for me early on was my Energy levels were through the roof… Happy Days ( No more tired and grumpy Dad ). Then the weight started to shift also which was fantastic. So just lately I had a big day on the bike down in the Borders (over 4000ft of climbs) and I was climbing they hills like I had an E- bike. Fitness has never been so good .I still have a way to go but cannot thank Dean enough to be honest always there if I have any questions always in contact.

Chris McKellican  //  Small Engineering Business Owner, Dad of 4 from Dundee. 

Before I started I was feeling pretty crap about myself. Noticed pictures with my top off a few months before and could see I had put on a bit of weight. Always thought I would stay thin but it doesn't work that way never exercising and eating rubbish all the time and it was catching up on me. Dean helped me with training and nutrition and it wasn't long before I had more energy than ever and as the weeks started to go by I saw the change in my body as well. My belly disappeared I could see muscles in places I never noticed before. Was seeing the body getting toned up good. Can only thank Dean for helping me get to where I am now. Cheers bro.

Thomas Jeffrey  //  Driver, Glasgow

I started with Dean as since becoming a dad I just got less and less active. I was one of those lucky folk who could eat and drink anything and not put on any weight.... until I did start to put it on and mainly round my gut. It got to the point I was pretty lazy and just making excuses not to do exercise. Biggest change for me was getting active and thinking about what I was eating. I have just finished 90 days with Dean and so far I have lost 1st 1lb, all from my gut (or that’s how it feels anyway) I have dropped 5% body fat and have tons more energy.

Colin Wright //  Dad of 1, recruitment, Glasgow

I’ve seen a massive difference in my appearance and lifestyle. Before I started training I didn’t really care what I ate or how much I ate and didn’t have much confidence. Never thought I would of got into training this much before I started. The program has helped me lose a lot of body fat and gain muscle. Also made me a lot stronger and more confident about myself. Doing 1-1 coaching with Dean got me on track faster with my diet. This put me into a routine with my eating habits, cut out bad foods and get better sleep every night too.

Josh Reid  //  Vehicle mechanic, Paisley

I've been with Dean for 6 months now can't recommend it enough! I started as I went on holiday and suddenly realised how out of shape I got. Too much curry's and beers. I had tried gyms before but could never stick to it. Everything from the nutrition plan to the workouts is spot on! Easily the best way I've tried to get in shape! I'm Still with Dean and about to tackle dirty rat race weekend which is 20 mile 200 obstacles which would never have been happening if I hadn't signed up 6 months ago!

Peter Chrystal //  Electrician, business owner, Paisley

Enter your text here...

I just turned 50 and I had let myself go a bit, well a big bit . After a small health scare and being told I was about 16.5 stone I made a decision to do something about it . I took the plunge and made contact with Dean. Just over a year has passed and my weight is down to around 12 .5 stone , my body fat has nearly halved and my overall fitness has never been better... Even from when I played football in my teens and early 20's. For a guy who likes his clothes its been great because its no more baggie XL tops and more fitted clothes... Even treated myself to a Hugo Boss suit which my wife payed me the compliment of "you look good in that " . I wish I had done something like this years ago but I've done it now its one of the best things I've ever done. I am as fit and strong as i ever was and enjoying life . "

Jim Kelly  //  Dad of 2, roof layer, Glasgow

I'm loving it so far. I was unsure whether or not I would enjoy it. I've always struggled to motivate myself to get to the gym but after gaining weight I decided to do something about it. After a few messages and phone calls to Dean I decided to give it a try and I've not been disappointed. I feel great. I've lost loads of weight, I feel like I've loads more energy and my clothes are starting to fit properly and its all thanks to Dean.

Andy Westwater //  Dad of 1, fire safety officer, Barrhead

I was working out on my own for a year or 2 without seeing any results. I've been coaching with Dean for 10 weeks now and the transformation I've gone through is amazing. My strength levels have doubled, I'm leaner, more muscular and feel amazing. He helped me overhaul my diet now I'm healthier and even sleeping better. Basically everything has improved and I couldn't be prouder of myself. Thanks a million Dean you have actually changed my life.

William Lockhart  //  Dad of 1, medical professional,  Paisley

​Frequently Asked Questions

I get a lot of questions about my coaching program, so I thought I'd answer a bunch of them here...

Q: Do I need to travel?

Q: What's the diet plan like?  

Q: What exercise equipment do I need?   

Q: ​Can I have gym-based workouts? 

Q: How many workouts do I need to do per week? 

Q: What if stuff comes up and I struggle with making time?

Q: What if I don't know how to do the exercises? 

Q: Do I need to give up the booze? 

​​ Q: How long do I need to sign up for?

​​Q: How much does it cost?

Copyright 2020 by Dean MC Menamin.